Allrecipes Mailing List

Allrecipes.com®, the world's largest digital food brand, can now be enjoyed as an exciting new lifestyle magazine published by People Inc (formerly Dotdash Meredith. All Recipes magazine energizes home cooks with the confidence they can accomplish their everyday cooking goals - no matter the size or scope!

SEGMENTS COUNTS THROUGH 09/30/2025
205,599 TOTAL UNIVERSE / BASE RATE $120.00/M
 205,599 ACTIVE SUBSCRIBERS     $120.00/M
 20,305 1 MONTH HOTLINE SUBSCRIBERS     + $17.00/M
 56,224 3 MONTH HOTLINE SUBSCRIBERS     + $12.00/M
 14,011 12 MONTH CHANGE OF ADDRESS     + $12.00/M
  EXPIRES     $75.00/M
  CATALOG RATE     $85.00/M
  FUNDRAISING RATE     $80.00/M
DESCRIPTION
listGraphic

Allrecipes.com®, the world's largest digital food brand, can now be enjoyed as an exciting new lifestyle magazine published by People Inc (formerly Dotdash Meredith). All Recipes magazine energizes home cooks with the confidence they can accomplish their everyday cooking goals - no matter the size or scope!

 

All Recipes is a global, multiplatform brand providing insights into the lives of women everywhere based on activity from 18 websites, 16 mobile apps, 14 eBooks, and now an all new magazine serving 23 countries in 12 languages. All Recipes magazine will serve as a dynamic, indispensible resource for cooks of all skill levels seeking trusted recipes, entertaining ideas, everyday and holiday meal solutions and practical cooking tips. Originally founded on the concept of sharing cookie recipes, All Recipes has become the most popular recipe-sharing site in the world with over 750 million visits annually and now a print publication to further extend it's reach to the everyday cooking enthusiast.

 

These female consumers are married, working women aged 25-54 who are the primary household decision makers. Forty percent have children living at home. They entertain monthly and in doing so plan and share with others to help make major life and consumer purchasing decisions.

 

ALL RECIPES SUBSCRIBERS FAST FACTS

- Presence of Children 48%

- Married 77%

- College Educated 78%

 

DEMOGRAPHICS:

 

Average Age 50

Average Income $70,000

 

UNIT OF SALE: $18.00

 

 

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: 58% DMS/ 54% DTP /INSERTS 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 89% FEMALE 9% MALE  
SELECTS
1 MONTH HOTLINE   $17.00/M
3 MONTH HOTLINE   $12.00/M
AGE   $16.00/M
CHANGE OF ADDRESS   $12.00/M
DTP/DMS   $12.00/M
ENGAGEMENT SCORES   $16.00/M
GENDER   $9.00/M
INCOME   $16.00/M
LIFESTYLE INTERESTS   $16.00/M
STATE / SCF / ZIP   $10.00/M
ZIP SELECT (4 OR MORE AREAS)   $15.00/M
ADDRESSING
KEY CODING  $3.50/M
EMAIL  $65.00/F
FTP  $65.00/F
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