Sporty's Preferred Living Mailing List

For new and innovative home maintenance and leisure products, the PREFERRED LIVING CATALOG FROM SPORTY'S is the catalog discerning shoppers buy from. These affluent, upscale buyers have purchased merchandise for around the house, sports & recreation, health & comfort, lawn and garden care, home safety & security, outdoor leisure, automotive and marine.

SEGMENTS COUNTS THROUGH 05/31/2025
96,296 TOTAL UNIVERSE / BASE RATE $120.00/M
 7,121 30 DAY BUYERS     + $35.00/M
 13,008 60 DAY BUYERS     + $30.00/M
 18,215 90 DAY BUYERS     + $25.00/M
 35,705 6 MONTH BUYERS     + $15.00/M
 61,309 12 MONTH BUYERS     + $10.00/M
 96,296 24 MONTH BUYERS     $120.00/M
  PROMOTIONAL OFFERS     + $10.00/M
  NON-AFFINITY PUB RATE     $75.00/M
  PUBLISHER/FUNDRAISER RATE     $75.00/M
  COUNTS THRU 5/31/25    
DESCRIPTION
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For new and innovative home maintenance and leisure products, the PREFERRED LIVING CATALOG

FROM SPORTY'S is the catalog discerning shoppers buy from. These affluent, upscale buyers have purchased merchandise for around-the-house, sports & recreation, health & comfort, lawn and garden care, home safety & security, outdoor leisure, automotive and marine.

 

When it comes to product testing, SPORTY'S knows no limits. Nothing makes it into the PREFERRED LIVING CATALOG FROM SPORTY'S until it has been put through a variety of tests and retests; and then only if it holds up to the standard of excellence the customers of SPORTY'S have come to expect. Over 80% of the products IN THE PREFERRED LIVING CATALOG FROM SPORTY'S are made in the USA.

 

The PREFERRED LIVING CATALOG FROM SPORTY'S customers are active shoppers, with significant

discretionary income.

 

Dollar select is cumulative within recency.

 

Demographics/Profile:

Average age 54

$125,000 Average HH income

99% Homeowners

 

Canceled orders are subject to a $150/F cancellation fee plus run charges and shipping.

All orders canceled after the mail date or merge are required to pay in full.

 

Updated monthly.

 

Required: 3 day lead time on all orders.

 

www.preferredliving.com

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: CATALOG, DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 47% FEMALE 49% MALE  
SPENDING: $135.00 AVERAGE ORDER 
SELECTS
$100+   $45.00/M
$150+   $50.00/M
$50+   $30.00/M
$70+   $35.00/M
12 MONTH HOTLINE   $10.00/M
30 DAY HOTLINE   $40.00/M
6 MONTH HOTLINE   $15.00/M
60 DAY HOTLINE   $35.00/M
90 DAY HOTLINE   $25.00/M
GENDER/SEX   $10.00/M
STATE   $10.00/M
ADDRESSING
KEY CODING  NOT AVAILABLE
EMAIL  $50.00/F
FTP  $75.00/F
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