Catnip is a monthly 24-page newsletter for cat owners and enthusiasts published by the Cummings School of Veterinary Medicine at Tufts University. It's geared toward caring cat owners who are dedicated to reading and learning about everything feline, ranging from health & nutrition to their cats' specific behavioral needs.
Catnip offers readers advice on such topics as cat allergies, selecting a veterinarian, de-clawing, and detecting and treating various cat ailments. Going beyond just your cat's basic health needs, the newsletter also covers the latest advances in feline medicine, reviews of the latest cat products, offers insightful advice from cat experts, and even highlights a personal story in the "My Cat" section of the newsletter.
These cat lovers are not only great direct mail responders for your next offer, but also proven direct mail donors.
DEMOGRAPHICS: Average Age: 59 Average HH Income: $50,000+ Mostly Homeowners
UNIT OF SALE: $39 Average
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