|
COUNTS THROUGH 03/31/2025 |
|
|
| 41,031 |
TOTAL UNIVERSE / BASE RATE |
$110.00/M |
| 41,031 |
ACTIVE SUBSCRIBERS |
$110.00/M
|
| 5,924 |
3 MONTH HOTLINE SUBSCRIBERS |
+
$10.00/M
|
| 17,319 |
6 MONTH HOTLINE SUBSCRIBERS |
+
$5.00/M
|
| 25,458 |
EXPIRES |
$80.00/M
|
| |
CATALOG RATE |
$80.00/M
|
| |
FUNDRAISER RATE |
$85.00/M
|
|
|
|
Published by Harvard Medical School, Harvard Heart Letter is a monthly newsletter that gives inside information and advice on the prevention and treatment of heart disease. The newsletter provides its readers with authoritative information on cardiac health, research studies, new treatments, medications, preventive measures and more. This newsletter has been published for 15 years and contains subscribers that are mature individuals who want to live longer, healthier vital lives. The successful users of this file proves these subscribers to be direct mail responsive to a variety of offers.
DEMOGRAPHICS:
Health conscious individuals with house hold incomes over $60,000+
80% married
Average age of 60+
UNIT OF SALE: $20.00
* 3,000 Minimum will apply to all reuse orders |
|
| POPULARITY: |
 100 |
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
100% DIRECT MAIL SOLD |
| PRIVACY: |
UNKNOWN |
| DMA?: |
NO |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
| GENDER: |
36% FEMALE 46% MALE |
|
|
| 3 MONTH HOTLINE |
$10.00/M |
| 6 MONTH HOTLINE |
$5.00/M |
| GENDER |
$8.00/M |
| PAID |
$10.00/M |
| STATE, SCF, ZIP |
$8.00/M |
| ADDRESSING |
| KEY CODING |
NOT AVAILABLE |
| EMAIL |
$60.00/F |
| FTP |
$60.00/F |
|
