The Potpourri Group Wiland Masterfile gives you access to 1.4MM buyers of quality, women's & men’s apparel, footwear, jewelry, bedding, crafts, and general merchandise. A multi-channel retailer for more than 50 years, Potpourri Group, Inc. 18 unique brands sell a diverse product mix from apparel and jewelry to bedding and dog & equestrian merchandise through their E-commerce websites and direct mail catalogs. Their catalog buyers have been merged and deduped and enhanced with demographic and transactional data to develop The Potpourri Group of highly sought-after consumers.
A gallery of unique selections to make every day, every occasion, every holiday special. Hundreds of apparel items, affordable gifts for friends, family, or yourself - novelty apparel and decorative accents for your home and garden, including distinctive plaques, prints, figurines, collectibles, jewelry, and personalized items.
From Dog Lovers, Travelers to Equestrians, PGI encompasses America’s most enthusiastic consumers. The PGI audience is engaged and passionate shoppers. They purchase time and time again from the catalogs to enhance their lifestyle and homes.
Buyers to the following titles comprise the Potpourri Group Wiland Masterfile: Back in the Saddle, Bas Bleu, Catalog Favorites, Chadwicks, Country Store, Cuddledown, Expressions, Magellan's, Nature's Jewelry, NorthStyle, Potpourri, Pyramid Collection, Serengeti, Signals, The Stitchery, Whatever Works and Young Explorers.
Wiland members can have their custom models applied to the Potpourri Masterfile or by any individual title, allowing them to reach their ideal target audience. Names will be delivered net of the mailer's house file, yielding incremental names to be added to the merge. The modeling program provides out-of-category mailers, or those looking to go deeper in the file, an opportunity to target only the names most like your current customer, donor or subscriber from the Potpourri Group files.
Buyers with a heart, they have donated to non-profit appeals such as human services, health, environmental, veteran, international relief, animal welfare and cultural.
Potpourri Group Inc., referred to as "PGI", founded in 1963, publishing a single consumer catalog title. New brands were added through internal development and acquisitions so that today PGI has grown to be one of the most successful multi-brand direct-to-consumer merchants in America, serving millions of customers a year. With 17 unique brands, Potpourri Group is one of North America’s largest and most well-respected multi-brand, multi-channel retailers.
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