The Potpourri Group Enhanced Masterfile gives you access to 1.4MM buyers of quality, women's & men’s apparel, footwear, jewelry, bedding, crafts, and general merchandise. A multi-channel retailer for more than 50 years, Potpourri Group, Inc. 18 unique brands sell a diverse product mix from apparel and jewelry to bedding and dog & equestrian merchandise through their E-commerce websites and direct mail catalogs. Their catalog buyers have been merged and deduped and enhanced with demographic and transactional data to develop The Potpourri Group of highly sought-after consumers.
A gallery of unique selections to make every day, every occasion, every holiday special. Hundreds of apparel items, affordable gifts for friends, family, or yourself - novelty apparel and decorative accents for your home and garden, including distinctive plaques, prints, figurines, collectibles, jewelry, and personalized items.
From Dog Lovers, Travelers to Equestrians, PGI encompasses America’s most enthusiastic consumers. The PGI audience is engaged and passionate shoppers. They purchase time and time again from the catalogs to enhance their lifestyle and homes.
Buyers to the following titles comprise the Potpourri Group Masterfile: Back in the Saddle, Bas Bleu, Catalog Favorites, Chadwicks, Country Store, Cuddledown, Expressions, Magellan's, Nature's Jewelry, NorthStyle, Potpourri, Pyramid Collection, Serengeti, Signals, The Stitchery, Whatever Works and Young Explorers.
** Please inquire for additional enhancements**
| Interest |
| Animal Welfare Charitable Donor |
| Antiques |
| Art |
| Cat Enthusiast |
| Charitable Donor |
| Collectibles |
| Cooking |
| Dieting & Weight Loss |
| Dog Enthusiasts |
| Domestic Travel |
| Environmental Charitable Donor |
| Equestrian |
| Food & Wine |
| Foreign Travel |
| Gardening |
| Health Charitable Donor |
| Hunting & Shooting |
| Inter. Aid Charitable Donor |
| Pet Enthusiast |
| Political Contributor |
| Politically Conservative Donor |
| Politically Liberal Donor |
| Presence of Children |
| Religious Contributor |
| Sports |
| Theater & Performing Arts |
| Travel |
| Veteran Charitable Donor |
| Wildlife Charitable Donor |
Demographics
Average Age = 68
Average Income = $60k
87% Female, 13% Male
Average order $109
A mature primarily female audience, The Potpourri Masterfile buyers are responsive to a variety of offers, including home decor, gifts, apparel and accessories, epicurean, general merchandise, financial, travel, services, and publishing.
Buyers with a heart, they have donated to non-profit appeals such as human services, health, environmental, veteran, international relief, animal welfare and cultural.
Potpourri Group Inc., referred to as "PGI", founded in 1963, publishing a single consumer catalog title. New brands were added through internal development and acquisitions so that today PGI has grown to be one of the most successful multi-brand direct-to-consumer merchants in America, serving millions of customers a year. With 17 unique brands, Potpourri Group is one of North America’s largest and most well-respected multi-brand, multi-channel retailers. Wiland programs available as well.
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