Young Explorers Mailing List

For over 25 years, Young Explorers buyers select from creative educational toys that allow children to imagine, create, explore… play!

SEGMENTS COUNTS THROUGH 05/31/2025
98,620 TOTAL UNIVERSE / BASE RATE $110.00/M
 53,987 12 MONTH BUYERS     + $10.00/M
 24,665 6 MONTH BUYERS     + $15.00/M
 1,555 3 MONTH BUYERS     + $20.00/M
 500 1 MONTH BUYERS     + $25.00/M
  FUNDRAISERS / PUBLISHERS RATE     $75.00/M
DESCRIPTION
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For over 25 years, Young Explorers buyers select from creative educational toys that allow children to imagine, create, explore… play!

 

Young Explorers believe the best way for kids to learn and explore their world is through play. All their toys and games are packed with educational and play value, as well as being safe, engaging and fun. Featuring nationally recognized Award-Winning Toys, Arts & Crafts, Classic & Retro Toys, Active and Imaginative Play Toys, Music & Performances, Dress Up & Costumes, STEM Science Kits, Electronic & RC Toys, and Personalized Gifts.

 

Young Explorers buyers purchase toys they can feel good about giving. They shop a wide array of toys and games for their children, grandchildren, friends and loved ones that offer educational value without sacrificing fun.

 

Demographics

Average Age = 64

Average Income = $102k

84% Female, 16% Male

Average order $103

 

The Young Explorers buyers are responsive to a variety of offers, including, children’s, home decor, gifts, apparel and accessories, education, epicurean, general merchandise, health, financial, travel, services, and publishing.

 

A charitable consumer, they have donated to non-profit appeals such as human services, health, environmental, veteran, international relief, animal welfare and cultural.

 

Young Explorers is part of Potpourri Group Inc., referred to as "PGI", founded in 1963, publishing a single consumer catalog title. New brands were added through internal development and acquisitions so that today PGI has grown to be one of the most successful multi-brand direct-to-consumer merchants in America, serving millions of customers a year. With 17 unique brands, Potpourri Group is one of North America’s largest and most well-respected multi-brand, multi-channel retailers.

 

Please inquire about additional titles for your offer. Back in The Saddle, Catalog Favorites, Chadwicks, Cuddledown, Country Store, Expressions, In The Company of Dogs, Magellan’s, Nature’s Jewelry, NorthStyle, Potpourri, The Pyramid Collection, Serengeti, The Stitchery, Whatever Works and The Potpourri Group Masterfile.  Wiland Programs available as well.

 

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: CATALOG, DIRECT MAIL SOLD, BUYERS, INTERNET/ON-LINE 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 84% FEMALE 16% MALE  
SPENDING: $103.00 AVERAGE ORDER 
SELECTS
$100+ BUYERS   $36.00/M
$150 + BUYERS   $41.00/M
$50+ BUYERS   $26.00/M
$75+ BUYERS   $31.00/M
1 MONTHLY HOTLINE   $25.00/M
12 MONTH HOTLINE   $10.00/M
3 MONTH HOTLINE   $20.00/M
6 MONTH HOTLINE   $15.00/M
BLOW-INS   $5.00/M
ETHNIC   $16.00/M
GENDER   $10.00/M
GEO   $10.00/M
GIFT GIVERS   $12.00/M
LIFESTYLE   $16.00/M
NON RECIPROCAL FEE   $25.00/M
PRODUCT   $16.00/M
PURCHASE TYPE   $11.00/M
RELIGION   $16.00/M
ADDRESSING
KEY CODING  $3.50/M
EMAIL  $75.00/F
FTP  $75.00/F
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