For over 25 years, Whatever Works buyers purchase from a variety of unique and creative solutions for the entire home, yard, garden, and auto that solve everyday problems that enhance quality of life, both indoor and out.
Buyers purchase apparel & accessories, tools, outdoor functional and decorative items, lighting, and storage solutions. Additional items include indoor and outdoor products for pest & insect control, cleaning and repairs, safety, and security, auto and travel, and personal health and wellness. Great gifts that work for any season.
Consumers shop for a wide collection of clever home, garden and personal products that solve everyday problems and enhance quality of life for optimal organization and solutions for all seasons. The source for “Whatever Works”.
Demographics
Average Age = 72
Average Income = $79k
71% Female, 29% Male
Average order $70
The Whatever Works buyers are responsive to a variety of offers, including, home improvement, home decor, gifts, apparel and accessories, epicurean, general merchandise, health, financial, travel, services, and publishing.
A charitable consumer, they have donated to non-profit appeals such as human services, health, environmental, veteran, international relief, animal welfare and cultural.
Whatever works is part of Potpourri Group Inc., referred to as "PGI", founded in 1963, publishing a single consumer catalog title. New brands were added through internal development and acquisitions so that today PGI has grown to be one of the most successful multi-brand direct-to-consumer merchants in America, serving millions of customers a year. With 17 unique brands, Potpourri Group is one of North America’s largest and most well-respected multi-brand, multi-channel retailers.
Please inquire about additional titles for your offer. Back in The Saddle, Catalog Favorites, Chadwicks, Cuddledown, Country Store, Expressions, In The Company of Dogs, Magellan’s, Nature’s Jewelry, NorthStyle, Potpourri, The Pyramid Collection, Serengeti, The Stitchery, Young Explorers and The Potpourri Group Masterfile. Wiland Programs available as well. |
