For over 60 years, The Stitchery has catered to needlecraft hobbyists, offering needlework projects and kits for stitchers of all ages and abilities. Buyers shop their expansive collection of counted cross stitch, needlepoint, quickpoint, stamped cross stitch, crewel & floss embroidery and more. Featuring tools, pillow backs and forms, lights, magnifiers, and notions to make stitching a pleasure.
The Stitchery buyer is passionate about their hobby and select from over 750 designs, including holiday and nature themes, samplers, and selections with inspirational or humorous sayings.
Demographics
Average Age = 68
Average Income = $87k
94% Female, 6% Male
Average order $67
A mature, primarily female audience, The Stitchery buyers are responsive to a variety of offers, including crafts, home decor, gifts, apparel and accessories, epicurean, general merchandise, health, financial, travel, services, and publishing.
A charitable consumer, they have donated to non-profit appeals such as human services, health, environmental, veteran, international relief, animal welfare and cultural.
The Stitchery is part of Potpourri Group Inc., referred to as "PGI", founded in 1963, publishing a single consumer catalog title. New brands were added through internal development and acquisitions so that today PGI has grown to be one of the most successful multi-brand direct-to-consumer merchants in America, serving millions of customers a year. With 17 unique brands, Potpourri Group is one of North America’s largest and most well-respected multi-brand, multi-channel retailers.
Please inquire about additional titles for your offer. Back in The Saddle, Catalog Favorites, Chadwicks, Cuddledown, Country Store, Expressions, In The Company of Dogs, Magellan’s, Nature’s Jewelry, NorthStyle, Potpourri, The Pyramid Collection, Serengeti, Whatever Works, Young Explorers and The Potpourri Group Masterfile. Wiland Programs available as well.
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