For over 35 years, Serengeti buyers have purchased a colorful collection of women's clothing and accessories offering quality and value in Misses, Women's & Petites sizes. They choose from a selection of fashionable tops, bottoms, sweaters, and dresses from brands like Alfred Dunner  . Serengeti also offers seasonal selections of jackets and swimwear, and buyers complete their look with jewelry, and accessories.
The Serengeti buyer appreciates quality, style, and value. Confident in their personal style they also select from curated specialty seasonal collections that include Animal/Wildlife Designs, Halloween & Autumn, Holiday Celebration, Valentines Day, Whimsical Designs & Winter Wonderland.
Demographics
Average Age = 71
Average Income = $81k
93% Female, 7% Male
Average order $105
A mature, primarily female audience, Serengeti buyers are responsive to a variety of offers, including home decor, gifts, apparel and accessories, epicurean, general merchandise, health, financial, travel, services, and publishing.
A charitable consumer, they have donated to non-profit appeals such as human services, health, environmental, veteran, international relief, animal welfare and cultural.
Serengeti is part of Potpourri Group Inc., referred to as "PGI", founded in 1963, publishing a single consumer catalog title. New brands were added through internal development and acquisitions so that today PGI has grown to be one of the most successful multi-brand direct-to-consumer merchants in America, serving millions of customers a year. With 17 unique brands, Potpourri Group is one of North America’s largest and most well-respected multi-brand, multi-channel retailers.
Please inquire about additional titles for your offer. Back in The Saddle, Catalog Favorites, Chadwicks, Cuddledown, Country Store, Expressions, In The Company of Dogs, Magellan’s, Nature’s Jewelry, NorthStyle, Potpourri, The Pyramid Collection, Stitchery, Whatever Works, Young Explorers and The Potpourri Group Masterfile.
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