For over 35 years, Pyramid Collection buyers chose from exclusive and unique dramatic, romantic, and inspired fashions - dresses, tops, bottoms, jackets, jewelry, shoes, accessories and hard to find gifts.
A Celebration of the Feminine Spirit. Buyers can express their inner spirit and match their mood. From romantic and feminine to bold and fresh, Pyramid offers Boho Chic, Lace, Gothic, Tie-Dye, Chakra, Artistic, Renaissance, Celtic and Gothic as well as period-themed apparel and accessories.
The Pyramid buyer is romantic and adventurous and in tune with their personal style and also select from Holiday Collections and Nature inspired themes.
Demographics
Average Age = 64
Average Income = $85k
91% Female, 9% Male
Average order $122
A mature primarily female audience, The Pyramid Collection buyers are responsive to a variety of offers, including home decor, gifts, apparel and accessories, epicurean, general merchandise, health, financial, travel, services, and publishing.
A charitable consumer, they have donated to non-profit appeals such as human services, health, environmental, veteran, international relief, animal welfare and cultural.
The Pyramid Collection is part of Potpourri Group Inc., referred to as "PGI", founded in 1963, publishing a single consumer catalog title. New brands were added through internal development and acquisitions so that today PGI has grown to be one of the most successful multi-brand direct-to-consumer merchants in America, serving millions of customers a year. With 17 unique brands, Potpourri Group is one of North America’s largest and most well-respected multi-brand, multi-channel retailers.
Please inquire about additional titles for your offer. Back in The Saddle, Catalog Favorites, Chadwicks, Cuddledown, Country Store, Expressions, In The Company of Dogs, Magellan’s, Nature’s Jewelry, NorthStyle, Potpourri, Serengeti, Stitchery, Whatever Works, Young Explorers and The Potpourri Group Masterfile. Wiland Programs available as well.
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