For over 50 years, Potpourri buyers have selected from a gallery of gifts for life's special moments– whimsical, entertaining, personalized, humorous & collectible. Affordable gifts & apparel for friends, family, or themselves. Unique clothing, decorative home & garden accents, seasonal decorations, figurines, collectibles, jewelry, and personalized gifts.
Potpourri buyers find unique and affordable items for themselves and their loved ones. Buyers choose from a variety of collections from Americana, Coastal, Country & Vineyard, Inspirational and Pet Lovers. Holiday selections include St Patrick’s Day, Valentine’s Day, Easter, Halloween, Fourth of July, and Christmas. Collectibles are from well-known top-quality brands that include Jim Shore & Annalee.
Demographics
Average Age = 72
Average Income = $76k
89% Female, 11% Male
Average order $75
A mature primarily female audience, Potpourri buyers are responsive to a variety of offers, including home decor, gifts, apparel and accessories, epicurean, general merchandise, health, financial, travel, services, and publishing.
A charitable consumer, they have donated to non-profit appeals such as human services, health, environmental, veteran, international relief, animal welfare and cultural.
Potpourri is part of Potpourri Group Inc., referred to as "PGI", founded in 1963, publishing a single consumer catalog title. New brands were added through internal development and acquisitions so that today PGI has grown to be one of the most successful multi-brand direct-to-consumer merchants in America, serving millions of customers a year. With 17 unique brands, Potpourri Group is one of North America’s largest and most well-respected multi-brand, multi-channel retailers.
Please inquire about additional titles for your offer. Back in The Saddle, Catalog Favorites, Chadwicks, Cuddledown, Country Store, Expressions, In The Company of Dogs, Magellan’s, Nature’s Jewelry, NorthStyle, Pyramid Collection, Serengeti, Stitchery, Whatever Works, Young Explorers and The Potpourri Group Masterfile. Wiland Programs available as well.
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