For over 45 years, Nature’s Jewelry buyers have purchased from a wide selection of both affordable better fashion jewelry for every day and special events as well as fun novelty styles for seasonal celebrations and holiday gifts.
Customers choose from over 1000 styles of earrings, necklaces, rings, bracelets, watches and more. Featuring genuine gemstones, pearls, marcasite, sterling silver and gold-plated designs, personalized and inspirational jewelry as well as moderately priced themed novelty selections.
The Nature’s Jewelry buyers are passionate about fashion jewelry at affordable prices for themselves and their loved ones. In addition to adding to their personal jewelry collections, they consistently purchase great gifts for special events, seasonal celebrations such as garden, autumn, winter wonderland and holidays. Also included are specialty themes such as Americana, Pets/Animals/Nature, Celtic, Southwestern, and Inspirational.
Demographics
Average Age = 72
Average Income = $76k
87% Female, 13% Male
Average order $82
A mature primarily female audience, Nature’s Jewelry buyers are responsive to a variety of offers, including home decor, gifts, apparel and accessories, epicurean, general merchandise, health, financial, travel, services, and publishing.
A charitable consumer, they have donated to non-profit appeals such as human services, health, environmental, veteran, international relief, animal welfare and cultural.
Nature’s Jewelry is part of Potpourri Group Inc., referred to as "PGI", founded in 1963, publishing a single consumer catalog title. New brands were added through internal development and acquisitions so that today PGI has grown to be one of the most successful multi-brand direct-to-consumer merchants in America, serving millions of customers a year. With 17 unique brands, Potpourri Group is one of North America’s largest and most well-respected multi-brand, multi-channel retailers.
Please inquire about additional titles for your offer. Back in The Saddle, Catalog Favorites, Chadwicks, Cuddledown, Country Store, Expressions, In The Company of Dogs, Magellan’s, NorthStyle, Potpourri, Pyramid Collection, Serengeti, Stitchery, Whatever Works, Young Explorers and The Potpourri Group Masterfile. Wiland Programs available as well.
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