In The Company of Dogs Mailing List

Since 1994, In The Company of Dogs has been selling great gear and gifts for dogs & the people who share their lives. Dog lovers purchase premium quality dog beds, collars, harnesses, gates, crates, stairs, ramps, feeders, toys, treats, dog apparel, and more.

SEGMENTS COUNTS THROUGH 04/30/2025
50,887 TOTAL UNIVERSE / BASE RATE $110.00/M
 28,914 12 MONTH BUYERS     + $10.00/M
 19,618 6 MONTH BUYERS     + $15.00/M
 12,036 3 MONTH BUYERS     + $20.00/M
 5,610 1 MONTH BUYERS     + $25.00/M
  FUNDRAISERS / PUBLISHERS RATE     $75.00/M
DESCRIPTION
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48 million households’ own dogs. Since 1994, In The Company of Dogs has been selling great gear and gifts for dogs & the people who share their lives. Customers purchase premium quality dog beds, collars, harnesses, gates, crates, stairs, ramps, feeders, toys, treats and dog apparel as well as apparel and accessories for the dog lover.

Buyers choose from a collection of furniture protectors & floor mats and dog car seats and car seat protectors. Dog lovers also express their appreciation for their best friend with dog-themed clothing, jewelry, collectibles, accessories & home décor. Seasonal collections include a fabulous selection of holiday toys, treats, clothing, accessories, and costumes.

 

Demographics  

Average Age = 66

Average Income = $108k

84% Female, 16% Male

Average order $114

 

A mature primarily female audience with a high average order, In The Company of Dog buyers are responsive to a variety of offers, including home decor, gifts, apparel and accessories, epicurean, general merchandise, health, financial, travel, services and publishing.

 

Buyers are compassionate with a love of animals and the world we live in and have donated to non-profit appeals such as human services, health, environmental, veteran, international relief, animal welfare and cultural.

 

In The Company of Dogs is part of Potpourri Group Inc., referred to as "PGI", founded in 1963, publishing a single consumer catalog title. New brands were added through internal development and acquisitions so that today PGI has grown to be one of the most successful multi-brand direct-to-consumer merchants in America, serving millions of customers a year. With 17 unique brands, Potpourri Group is one of North America’s largest and most well-respected multi-brand, multi-channel retailers.

 

Please inquire about additional titles for your offer. Back in The Saddle, Catalog Favorites, Chadwicks, Cuddledown, Country Store, Expressions, Magellan's, Nature's Jewelry, NorthStyle, Potpourri, Pyramid Collection, Serengeti, Stitchery, Whatever Works, Young Explorers, and The Potpourri Group Masterfile.  Wiland Programs available as well.

 

 

 

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: INTERNET/ON-LINE, DIRECT MAIL SOLD, BUYERS, CATALOG 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 84% FEMALE 16% MALE  
SPENDING: $114.00 AVERAGE ORDER 
SELECTS
$100+ BUYERS   $36.00/M
$150 + BUYERS   $41.00/M
$50+ BUYERS   $26.00/M
$75+ BUYERS   $31.00/M
1 MONTHLY HOTLINE   $25.00/M
12 MONTH HOTLINE   $10.00/M
3 MONTH HOTLINE   $20.00/M
6 MONTH HOTLINE   $15.00/M
BLOW-INS   $5.00/M
ETHNIC   $16.00/M
GENDER   $10.00/M
GEO   $10.00/M
GIFT GIVERS   $12.00/M
LIFESTYLE   $16.00/M
NON RECIPROCAL FEE   $25.00/M
PRODUCT   $16.00/M
PURCHASE TYPE   $11.00/M
RELIGION   $16.00/M
ADDRESSING
KEY CODING  $3.50/M
EMAIL  $75.00/F
FTP  $75.00/F
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