Expressions Mailing List

Since 1988, Expression’s Buyers purchase stylish and graceful accents for themselves and their home. These buyers love to entertain and express themselves with graceful clothing, sleep and loungewear, fashion accessories & jewelry as well as collectibles and home décor including pillows, rugs and table-top & wall art.

SEGMENTS COUNTS THROUGH 05/31/2025
106,503 TOTAL UNIVERSE / BASE RATE $110.00/M
 60,556 12 MONTH BUYERS     + $10.00/M
 32,132 6 MONTH BUYERS     + $15.00/M
 21,781 3 MONTH BUYERS     + $20.00/M
 4,979 1 MONTH BUYERS     + $25.00/M
  FUNDRAISERS / PUBLISHERS RATE     $75.00/M
DESCRIPTION
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Since 1988, Expression’s Buyers purchase stylish and graceful accents for themselves and their home. Products include clothing, home decor, decorative rugs, pillows, wall art & collectibles. Where comfort meets creativity, buyers express themselves with graceful clothing, caftans, sleep and loungewear, fashion accessories & jewelry.

 

The Expressions buyer thrives on creating a living space and style that reflects their personality. She expresses herself through the clothes she wears and buys home décor and gifts from seasonal selections from Christmas, Celtic Treasures, Easter, Thanksgiving, Halloween, Garden Floral and Coastal. Express yourself at Expressions!

 

Demographics

Average Age = 71

Average Income = $76k

91% Female, 9% Male

Average order $86

 

A mature, primarily female, audience, Expressions buyers are responsive to a variety of offers, including home decor, gifts, apparel and accessories, epicurean, general merchandise, health, financial, travel, services, and publishing.

 

Buyers are compassionate and generous and support non-profit appeals such as human services, health, environmental, veteran, international relief, animal welfare and cultural.

 

Expressions is part of Potpourri Group Inc., referred to as "PGI", founded in 1963, publishing a single consumer catalog title. New brands were added through internal development and acquisitions so that today PGI has grown to be one of the most successful multi-brand direct-to-consumer merchants in America, serving millions of customers a year. With 17 unique brands, Potpourri Group is one of North America’s largest and most well-respected multi-brand, multi-channel retailers.

 

Please inquire about additional titles for your offer. Back in The Saddle, Catalog Favorites, Chadwicks, Cuddledown, Country Store, In the Company of Dogs, Magellan's, Nature's Jewelry, NorthStyle, Potpourri, Pyramid Collection, Serengeti, Stitchery, Whatever Works, Young Explorers and The Potpourri Group Masterfile.  Wiland Programs available as well.

 

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: INTERNET/ON-LINE, CATALOG, DIRECT MAIL SOLD, BUYERS 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 91% FEMALE 9% MALE  
SPENDING: $86.00 AVERAGE ORDER 
SELECTS
$100+ BUYERS   $36.00/M
$150 + BUYERS   $41.00/M
$50+ BUYERS   $26.00/M
$75+ BUYERS   $31.00/M
1 MONTHLY HOTLINE   $25.00/M
12 MONTH HOTLINE   $10.00/M
3 MONTH HOTLINE   $20.00/M
6 MONTH HOTLINE   $15.00/M
BLOW-INS   $5.00/M
ETHNIC   $16.00/M
GENDER   $10.00/M
GEO   $10.00/M
GIFT GIVERS   $12.00/M
LIFESTYLE   $16.00/M
NON RECIPROCAL FEE   $25.00/M
PRODUCT   $16.00/M
PURCHASE TYPE   $11.00/M
RELIGION   $16.00/M
ADDRESSING
KEY CODING  $3.50/M
EMAIL  $75.00/F
FTP  $75.00/F
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