Catalog Favorites Mailing List

Catalog Favorites buyers select from a variety of gifts, women’s apparel, and accessories. Products include an assortment of casual, fashionable, seasonal and novelty clothing, T-shirts, accessories, jewelry & décor.

SEGMENTS COUNTS THROUGH 05/31/2025
195,719 TOTAL UNIVERSE / BASE RATE $110.00/M
 120,442 12 MONTH BUYERS     + $10.00/M
 56,946 6 MONTH BUYERS     + $15.00/M
 25,519 3 MONTH BUYERS     + $20.00/M
 8,453 1 MONTH BUYERS     + $25.00/M
  FUNDRAISERS / PUBLISHERS RATE     $75.00/M
DESCRIPTION
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Catalog Favorites buyers select from a variety of gifts, men’s/women’s apparel, and accessories. Products include an assortment of casual, fashionable, seasonal and novelty clothing, T-shirts, accessories, jewelry & décor. A showcase of catalog best-sellers with unique gifts for holidays and seasonal celebrations.

 

Demographics

Average Age = 70

Average Income = $79k

89% Female, 11% Male

Average order $78

 

Catalog Favorites buyers are responsive to a variety of offers, including home decor, gifts, apparel and accessories, epicurean, general merchandise, health, financial, travel, services, and publishing.

 

A mature primarily female audience, they have donated to non-profit appeals such as human services, health, environmental, veteran, international relief, animal welfare and cultural.

 

Catalog Favorites is part of Potpourri Group Inc., referred to as "PGI", founded in 1963, publishing a single consumer catalog title. New brands were added through internal development and acquisitions so that today PGI has grown to be one of the most successful multi-brand direct-to-consumer merchants in America, serving millions of customers a year. With 17 unique brands, Potpourri Group is one of North America’s largest and most well-respected multi-brand, multi-channel retailers.

 

Please inquire about additional titles for your offer. Back in The Saddle, Chadwicks, Country Store, Cuddledown, Expressions, In the Company of Dogs, Magellan's, Nature's Jewelry, NorthStyle, Potpourri, Pyramid Collection, Serengeti, Stitchery, Whatever Works, Young Explorers and The Potpourri Group Masterfile.  Wiland program available as well.

 

 

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: INTERNET/ON-LINE, DIRECT MAIL SOLD, CATALOG, BUYERS 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 89% FEMALE 11% MALE  
SPENDING: $78.00 AVERAGE ORDER 
SELECTS
$100+ BUYERS   $36.00/M
$150 + BUYERS   $41.00/M
$50+ BUYERS   $26.00/M
$75+ BUYERS   $31.00/M
1 MONTHLY HOTLINE   $25.00/M
12 MONTH HOTLINE   $10.00/M
3 MONTH HOTLINE   $20.00/M
6 MONTH HOTLINE   $15.00/M
BLOW-INS   $5.00/M
ETHNIC   $16.00/M
GENDER   $10.00/M
GEO   $10.00/M
GIFT GIVERS   $12.00/M
LIFESTYLE   $16.00/M
NON RECIPROCAL FEE   $25.00/M
PRODUCT   $16.00/M
PURCHASE TYPE   $11.00/M
RELIGION   $16.00/M
ADDRESSING
KEY CODING  $3.50/M
EMAIL  $75.00/F
FTP  $75.00/F
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