Herrschners Package Insert Program Package Insert Program

According to company folklore, Herrschners was founded by a young German immigrant named Frederick Herrschner. At the end of the 1800's, it was common to see street vendors plying their wares from pushcarts on the streets of Chicago, including Frederick who sold sewing notions from his pushcart to many satisfied customers. They knew he sold quality items and came to depend on him.

SEGMENTS COUNTS THROUGH 12/31/2025
433,000 TOTAL UNIVERSE / BASE RATE $65.00/M
DESCRIPTION
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Herrschners is a unique, family-owned company with a passion for the crafts market.  For over 120 years, they have proudly focused on quality and customer satisfaction.  Herrschners is the ultimate source for crafters.  Customers purchase a variety of products including Yarn, Knit and Crochet, Latch Hooks, Cross Stitch, Embroidery, Needlework, Crafts, Puzzles and much more. Customers look to Herrschners, the largest direct marketer of arts and craft items for all of their needs.

 

The Herrschners customer responds well to a variety of categories including: gift, home decor, apparel, general merchandise, fundraisers, publishers, and more.

  

 

Average Age: 50+

Average HHI: $65,000

 

 

Specs:

Maximum Size: 5-1/2" x 8-1/2"

Maximum Weight: 0.25 oz.

Overweight: Inquire

 

 

 

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Package Insert Program  
SOURCE: 100% DIRECT MAIL 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 98% FEMALE 2% MALE  
SPENDING: $58.00 AVERAGE ORDER 
SELECTS
ADDRESSING
KEY CODING  NOT AVAILABLE
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