|
COUNTS THROUGH 05/27/2025 |
|
|
| 2,160,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
| 180,000 |
MONTHLY HOTLINE |
+
$20.00/M
|
| 540,000 |
LAST 3 MONTHS |
+
$15.00/M
|
| 1,080,000 |
LAST 6 MONTHS |
+
$10.00/M
|
| 2,160,000 |
LAST 12 MONTHS |
|
|
|
|
The anticipation is finally over as these new movers are ready to settle into their new homes. These families are also eager to get acquainted with their new neighbors and neighborhoods. New movers are known to spend more money for household goods within the first six months of their move products are needed for their new life. One of the first items on their “to do” list is find a bank that offers them the products and services they need. If they have children, they may want to open a student savings account for example. Or if the bank has an investment arm, they may want to deposit some of their money there. Neighborhood banks are integral parts of the community and are so much more than just a bank. Be the first to send your new mover an offer to come and join your new bank or local credit union.
The average household income is $100K+ and the average age is 35+. Our new mover’s database allows marketers to target the best type of buyer, one who has had a recent trigger event and is in-market. These new home owners will be waiting for your offers for new insurance, new auto shops, retail locations, restaurants and all new available products and services that say Welcome Home!
|
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
MULTI SOURCED, DIRECT RESPONSE |
| PRIVACY: |
CONFIRMED OPT-IN |
| DMA?: |
YES - MEMBER |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
| GENDER: |
85% FEMALE 15% MALE |
|
|
| AGE |
$5.00/M |
| EMAIL ADDRESS |
$40.00/M |
| ETHNICITY |
$10.00/M |
| GENDER/SEX |
$5.00/M |
| GEO |
$5.00/M |
| HOME OWNER |
|
| INCOME SELECT |
$5.00/M |
| MONTHLY HOTLINE |
$20.00/M |
| ADDRESSING |
| KEY CODING |
$5.00/M |
| EMAIL |
$50.00/F |
| FTP |
$50.00/F |
|
