|
COUNTS THROUGH 05/27/2025 |
|
|
2,220,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
185,000 |
MONTHLY HOTLINE |
+
$20.00/M
|
555,000 |
LAST 3 MONTHS |
+
$15.00/M
|
1,100,000 |
LAST 6 MONTHS |
+
$10.00/M
|
2,220,000 |
LAST 12 MONTHS |
|
|
The anticipation is finally over as these new movers are ready to settle into their new homes. These families are eager to settle in and get acquainted with their new neighborhood. New movers spend more money for household goods within the first six months of their move than other consumers spend inside a year. They are now ready to invest in the new products that will become a part of their new life. They have an immediate need for these products and services either prior to their move or upon arrival. These consumers are currently in purchase mode and have been shown to be more likely to try new brands of products to fit in with their new move.
The average household income is $100K+ and the average age is 35+. The most common reason for their move is to get into a larger home. Most of these are growing families and need more spave in and outside to accomodate them.
|
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
DIRECT RESPONSE, MULTI SOURCED |
PRIVACY: |
CONFIRMED OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
GENDER: |
65% FEMALE 35% MALE |
|
AGE |
$5.00/M |
EMAIL ADDRESS |
$40.00/M |
ETHNICITY |
$10.00/M |
GENDER/SEX |
$5.00/M |
GEO |
$5.00/M |
HOME OWNER |
|
INCOME SELECT |
$5.00/M |
MONTHLY HOTLINE |
$20.00/M |
ADDRESSING |
KEY CODING |
$5.00/M |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
|