Herrschners Mailing List

According to company folklore, Herrschners was founded by a young German immigrant named Frederick Herrschner. At the end of the 1800's, it was common to see street vendors plying their wares from pushcarts on the streets of Chicago, including Frederick who sold sewing notions from his pushcart to many satisfied customers. They knew he sold quality items and came to depend on him.

SEGMENTS

COUNTS THROUGH 08/31/2025

226,998

TOTAL UNIVERSE / BASE RATE

$110.00/M

129,879

12 MONTH BUYERS

+ $10.00/M

79,844

6 MONTH BUYERS

+ $15.00/M

46,750

3 MONTH BUYERS

+ $20.00/M

20,608

1 MONTH BUYERS

+ $25.00/M

FUNDRAISING RATE

$75.00/M

PRODUCT SELECT

+ $15.00/M

DESCRIPTION

Herrschners is a unique, family-owned company with a passion for the crafts market. For over 120 years, they have proudly focused on quality and customer satisfaction. Herrschners is the ultimate source for crafters. Customers purchase a variety of products including Yarn, Knit and Crochet, Latch Hooks, Cross Stitch, Embroidery, Needlework, Crafts, Puzzles and much more. Customers look to Herrschners, the largest direct marketer of arts and craft items for all of their needs.

The Herrschners customer responds well to a variety of categories including: gift, home decor, apparel, general merchandise, fundraisers, publishers, and more.

Product Selects include:

Needlework/Cross Stitch

Sewing/Quilting

Knitting/Crochet

Puzzles

ORDERING INSTRUCTIONS

To order this list, contact your List Broker and ask for NextMark List ID #618900 or click here to place your request.
Use NextMark List Order Entry Software or Bionic Media Planning Software
5,000 NAME MINIMUM ORDER $0.00 MINIMUM PAYMENT
85% NET NAME AVAILABLE ON ORDERS OF 50,000 OR MORE ($10.00/M RUN CHARGE)
PLEASE INQUIRE ABOUT EXCHANGE
REUSE IS AVAILABLE

POPULARITY:	100
MARKET:	CONSUMER
CHANNELS:
SOURCE:	100% DIRECT MAIL
PRIVACY:	UNKNOWN
DMA?:	NO
STATUS:	STANDARD PROVIDER
GEO:	USA
GENDER:	98% FEMALE 2% MALE
SPENDING:	$58.00 AVERAGE ORDER