|
COUNTS THROUGH 05/27/2025 |
|
|
3,650,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
300,000 |
MONTHLY HOTLINE |
+
$20.00/M
|
900,000 |
LAST 3 MONTHS |
+
$15.00/M
|
1,800,000 |
LAST 6 MONTHS |
+
$10.00/M
|
3,600,000 |
LAST 12 MONTHS |
|
|
Extended auto warranty's kick into play once the original manufacturers warrany expires. If you do not have one, you can leave yourself and your wallet open for some expensive repairs! Why does the most expensive part on your car fail the very moment your original warrany expires? That is why these savvy consumers are searching now for a good alternative to replace their car's warranty when it expires.Though extended car warranties differ in longevity, they commomly range from three to five additional years in length. Extended warranty companies offer different options that you can use to extend youy protection plan after manufacturer's coverage. You can even get an extended warrany that supplements the manufactures's coverage for a new vehicle.
These targeted consumers have all responded to either a direct mail or Online extended warranty offer.
|
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
MULTI SOURCED, DIRECT RESPONSE |
PRIVACY: |
CONFIRMED OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
GENDER: |
65% FEMALE 35% MALE |
|
AGE |
$5.00/M |
EMAIL ADDRESS |
$40.00/M |
ETHNICITY |
$10.00/M |
GENDER/SEX |
$5.00/M |
GEO |
$5.00/M |
HOME OWNER |
|
INCOME SELECT |
$5.00/M |
MONTHLY HOTLINE |
$20.00/M |
SUGGESTED USAGE |
|
ADDRESSING |
KEY CODING |
$5.00/M |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
|