Back in The Saddle Catalog caters to Horse Lovers and a Western Lifestyle. Buyers update their wardrobes and refresh their homes with Western Wear and horse-themed casual clothing, sweatshirts, tees, sleepwear, accessories, footwear, jewelry, home décor, collectibles, toys & gifts. Products appeal to horse lovers of all ages! Casual clothing that celebrates the substance of the western lifestyle.
Demographics
Average Age = 67
Average Income = $82k
87% Female, 13% Male
Average order $94
Back in The Saddle buyers are responsive to a variety of offers, including home decor, gifts, apparel and accessories, general merchandise, health, financial, travel, services, and publishing.
A mature primarily female audience, they have donated to non-profit appeals such as human services, health, environmental, veteran, international relief, animal welfare and cultural.
Back in the Saddle is part of Potpourri Group Inc., referred to as "PGI", founded in 1963, publishing a single consumer catalog title. New brands were added through internal development and acquisitions so that today PGI has grown to be one of the most successful multi-brand direct-to-consumer merchants in America, serving millions of customers a year. With 17 unique brands, Potpourri Group is one of North America’s largest and most well-respected multi-brand, multi-channel retailers.
Please inquire about additional titles for your offer. Catalog Favorites, Chadwicks, Country Store, Cuddledown, Expressions, In the Company of Dogs, Magellan's, Nature's Jewelry, NorthStyle, Potpourri, Pyramid Collection, Serengeti, Stitchery, Whatever Works, Young Explorers and The Potpourri Group Masterfile. Wiland programs available as well.
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