DonorGenesis Audiences Mailing List

A database that uses DonorBureau’s award winning direct response algorithms and 750+ demographic, psychographic, and behavioral data elements to create pre-built and custom modeled audiences.

SEGMENTS COUNTS THROUGH 04/28/2025
25,000 TOTAL UNIVERSE / BASE RATE $60.00/M
 68,524 CANDIDATE     $60.00/M
 65,590 CHARITABLE     $60.00/M
 98,899 COMMITTEE     $60.00/M
 51,809 CONSERVATIVE     $60.00/M
 111,438 DIRECT MAIL     $60.00/M
 37,824 MILITARY     $60.00/M
 42,779 RELIGIOUS     $60.00/M
 52,034 TRUMP     $60.00/M
DESCRIPTION

 

DonorGenesis Audiences are pre-built modeled audiences optimized for Campaings & Elections, Political, and Charitable mail. 

 

Find New, Never Before Seen Donors

  • Tired of mailing the same donors over and over again using traditional client list rentals and exchanges or data co-operatives?  DonorGenesis focuses on providing audiences with NEW, never before seen potential donors to your mailings and donor universe.
  • DonorGenesis is ideal for Larger, High Mail Volume Candidates and Committees or very Geotargeted, small In-District, Zip Limited, or State Mailers. 

High Retention, High LTV

  • DonorGenesis donors have historically high gifts and high retention rates, resulting in higher-than-average Life Time Value (LTV) compared to traditional list sources.

Award Winning Data Science

  • Using DonorBureau's award-winning innovation and data science, Donor Genesis uses proprietary algorithms that we continually improve to identify the best possible donor prospects.

Pricing

  • DonorDemocracy particpants received discounted pricing at;
    • $40/m for Political and Campaign Mailers
    • $30/m for Charitable Mailers
  • DonorDemocracy non-participants pricing;
    • $60/m for Political and Campaign Mailers
    • $45/m for Charitable Mailers

Custom "Look A Like" Models

  • Custom Look a Like models for DonorGenesis are available to DonorDemocracy members only at no additional costs.

Text Co-Targeting

  • Text pre or post chasers to the mail is available at +$40/m on top of the base price, it includes the Text Creative, Data Appends, and Deployment.
  • Text Co-Targeting has a proven ROI lift of 10-14%!

Audience Tiers

  • Each Audience is scored into tiers 1-4 based on the likelihood to donate to a specific audience vector.

Advanced Segmentation

  • DonorGenesis offers a comprehensive suite of over 100 data elements that can be selected for advanced segmentation at no additional fee.  
  • Examples include age, net worth, income, religion, voter performance, attends church, pro-life stance, and many more.

Simple, Hassle-Free;

  • No unnecessary Fees; No Shipping Costs, No Model Build Fee's, No Minimums, No Run Charges, No Cancellation Fees.
  • Net Discounts Available as Needed, just ask!
  • Same Day Fulfillment Available

 

 

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD, DIRECT RESPONSE 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 44% FEMALE 56% MALE  
SPENDING: $42.00 AVERAGE ORDER 
SELECTS
BEHAVIORAL SELECT/OMIT   
DEMOGRAPHIC SELECT/OMIT   
GEO SELECT/OMIT   
PSYCHOGRAPHIC SELECT/OMIT   
ADDRESSING
KEY CODING  NOT AVAILABLE
EMAIL  
FTP  
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INVESTING DAILY MASTERFILE
REALTOR MAGAZINE (NATIONAL ASSOCIATION OF REALTORS)
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ZEETO REGISTERED USERS AND SURVEY RESPONDERS