The Responsible and Sustainable Travelers file includes families, couples and individuals who choose to make reservations with travel providers who care about the environment and are committed to using the most sustainable resources. These environmentally conscious travelers strive to support travel brands who make an effort to reduce their carbon footprint, reduce energy and water consumption, and use environmentally friendly products.
There is a growing demand for sustainable tourism and these travelers are concerned about their impact on the environment and local communities, therefore they to choose to stay at eco-friendly hotels, resorts, cruises, and book environmentally friendly transportation, tours and more. They are willing to pay a premium price for values that align with their own when it comes to sustainability. They want to feel confident that the travel companies they give their money to follow positive environmental, social and cultural practices. Gen Z and Millennials especially are willing to spend more on travel services that are less harmful to the environment.
This is the ideal audience for any special offers related to sustainable travel and environmentally conscious travel including hotels, resorts, spas, restaurants, cruises, transportation and more.
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