DonorDemocracy - Charitable Audiences Mailing List

A Data Co-Operative with 250+ members that is available to both participants and non-participants. DonorDemocracy uses DonorBureau's proprietary data modeling algorithms to create high performing, custom and pre-built audiences by leveraging billions of direct mail, text, and email fundraising transactions and over 750 demographic, psychographics, and behavioral data elements.

SEGMENTS COUNTS THROUGH 04/28/2025
594,968 TOTAL UNIVERSE / BASE RATE $85.00/M
 24,137 ANIMAL - CORE     $85.00/M
 35,745 ANIMAL - LTV     $85.00/M
 59,212 CHARITABLE - CORE     $85.00/M
 28,294 CHARITABLE - CORE HD     $85.00/M
 98,746 CHARITABLE - LTV     $85.00/M
 74,204 CHARITABLE - RR     $85.00/M
 34,172 CHARITABLE - LDR     $85.00/M
 27,346 MILITARY - CORE     $85.00/M
 20,749 MILITARY - LTV     $85.00/M
 22,392 MILITARY - RR     $85.00/M
 13,884 MILITARY - LDR     $85.00/M
 33,663 POLICE - CORE     $85.00/M
 22,070 POLICE - LTV     $85.00/M
 25,204 POLICE - RRR     $85.00/M
 14,288 POLICE - LDR     $85.00/M
 53,944 RELIGIOUS - CORE     $85.00/M
 96,883 RELIGIOUS - LTV     $85.00/M
 40,665 RELIGIOUS - CATHOLIC CORE     $85.00/M
 35,294 RELIGIOUS - CATHOLIC LTV     $85.00/M
 31,309 RELIGIOUS - CATHOLIC RR     $85.00/M
 26,948 RELIGIOUS - CATHOLIC LDR     $85.00/M
 31,309 RELIGIOUS - EVANGELICAL CORE     $85.00/M
 34,831 RELIGIOUS - EVANGELICAL LTV     $85.00/M
 28,599 RELIGIOUS - EVANGELICAL RR     $85.00/M
 19,400 RELIGIOUS - EVANGELICAL LDR     $85.00/M
DESCRIPTION

 

Donor Democracy - Charitable are highly targeted, pre-built modeled audiences using 100% Direct Mail Donors that are optimized for Military, Police, Animal, and Religious Causes. 

 

Our models leverage 750+ demographic, psychographic, and behavioral data elements along with real-time, cloud based direct response fundraising transactions from multiple channels to get a 360-Degree View of each donor and their likelihood to donate; 1 Billion+ Direct Mail Letters Mailed, 1 Billion+ Text Sent, and 1 Billion+ Emails Delivered.  DonorDemocracy has over 250 members from a diverse set of vectors, including Candidates, PAC's, Committees, Political Advocacy Groups, and Charitable organizations that support Police, Military, Animals, and Religious causes.  

 

DonorBureau has provided 10+ years of award-winning innovation, technology, and next-level data science for over 1,000+ Organizations

 

 

Available to Participating and Non-Participating Members;

  • Participating members have access to both pre-built modeled audiences and custom modeled audiences with two pricing options;

    • $65/m and quarterly List Rental Income option from the data points contributed and used
    • $45/m and receive no List Rental Income
  • Participating members also receive custom models and discounted pricing at $45/m for DonorGenesis.
  • Non-Participating Members only have access to DonorDemocracy’s pre-built Charitable modeled audiences at a premium of $85/m

Available Models

  • Each Audience and Model is unique, using different training sets with different outcome goals;
    • CORE - an Issue Focused model, focused on donors with high propensitiy to give to specific issues over a long periord of time
    • LTV - a ROI Focused model, focused on providing a blend of response and gift
    • LDR - a High Dollar model, focused on providing higher gifts but a lower response rate
    • RR - a Response model, focused on providing higher response but a lower average gift

Audience Tiers

  • Each Audience is modeled and scored into tiers 1-4 based on the likelihood to donate to that specific audience.
  • Counts from each tier are subject to change as models and scores are updated weekly

Advanced Segmentation

  • DonorDemocracy offers a comprehensive suite of over 100 data elements that can be selected for advanced segmentation at no additional fee.  
  • Examples include age, net worth, income, religion, voter performance, attends church, pro-life stance, and many more.

Text and Display Co-Targeting

  • Text pre or post chasers to the mail is available, including the Text Creative, Data Appends, and Deployment.
  • Text Co-Targeting has a historical ROI lift of 10-15%

Simple, Hassle-Free;

  • No unnecessary Fees; No Shipping Costs, No Model Build Fee's, No Run Charges, No Minimums, No Cancellation Fees.
  • Same Day Fulfillment Available

Net Discounts Available Upon Request

 

 

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD, DIRECT RESPONSE 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 47% FEMALE 53% MALE  
SPENDING: $22.75 AVERAGE ORDER 
SELECTS
BEHAVIORAL SELECT/OMIT   
DEMOGRAPHIC SELECT/OMIT   
GEO SELECT/OMIT   
PSYCHOGRAPHIC SELECT/OMIT   
ADDRESSING
KEY CODING  NOT AVAILABLE
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FTP  
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