|
COUNTS THROUGH 04/28/2025 |
|
|
594,968 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
24,137 |
ANIMAL - CORE |
$85.00/M
|
35,745 |
ANIMAL - LTV |
$85.00/M
|
59,212 |
CHARITABLE - CORE |
$85.00/M
|
28,294 |
CHARITABLE - CORE HD |
$85.00/M
|
98,746 |
CHARITABLE - LTV |
$85.00/M
|
74,204 |
CHARITABLE - RR |
$85.00/M
|
34,172 |
CHARITABLE - LDR |
$85.00/M
|
27,346 |
MILITARY - CORE |
$85.00/M
|
20,749 |
MILITARY - LTV |
$85.00/M
|
22,392 |
MILITARY - RR |
$85.00/M
|
13,884 |
MILITARY - LDR |
$85.00/M
|
33,663 |
POLICE - CORE |
$85.00/M
|
22,070 |
POLICE - LTV |
$85.00/M
|
25,204 |
POLICE - RRR |
$85.00/M
|
14,288 |
POLICE - LDR |
$85.00/M
|
53,944 |
RELIGIOUS - CORE |
$85.00/M
|
96,883 |
RELIGIOUS - LTV |
$85.00/M
|
40,665 |
RELIGIOUS - CATHOLIC CORE |
$85.00/M
|
35,294 |
RELIGIOUS - CATHOLIC LTV |
$85.00/M
|
31,309 |
RELIGIOUS - CATHOLIC RR |
$85.00/M
|
26,948 |
RELIGIOUS - CATHOLIC LDR |
$85.00/M
|
31,309 |
RELIGIOUS - EVANGELICAL CORE |
$85.00/M
|
34,831 |
RELIGIOUS - EVANGELICAL LTV |
$85.00/M
|
28,599 |
RELIGIOUS - EVANGELICAL RR |
$85.00/M
|
19,400 |
RELIGIOUS - EVANGELICAL LDR |
$85.00/M
|
|
Donor Democracy - Charitable are highly targeted, pre-built modeled audiences using 100% Direct Mail Donors that are optimized for Military, Police, Animal, and Religious Causes.
Our models leverage 750+ demographic, psychographic, and behavioral data elements along with real-time, cloud based direct response fundraising transactions from multiple channels to get a 360-Degree View of each donor and their likelihood to donate; 1 Billion+ Direct Mail Letters Mailed, 1 Billion+ Text Sent, and 1 Billion+ Emails Delivered. DonorDemocracy has over 250 members from a diverse set of vectors, including Candidates, PAC's, Committees, Political Advocacy Groups, and Charitable organizations that support Police, Military, Animals, and Religious causes.
DonorBureau has provided 10+ years of award-winning innovation, technology, and next-level data science for over 1,000+ Organizations
Available to Participating and Non-Participating Members;
Available Models
- Each Audience and Model is unique, using different training sets with different outcome goals;
- CORE - an Issue Focused model, focused on donors with high propensitiy to give to specific issues over a long periord of time
- LTV - a ROI Focused model, focused on providing a blend of response and gift
- LDR - a High Dollar model, focused on providing higher gifts but a lower response rate
- RR - a Response model, focused on providing higher response but a lower average gift
Audience Tiers
- Each Audience is modeled and scored into tiers 1-4 based on the likelihood to donate to that specific audience.
- Counts from each tier are subject to change as models and scores are updated weekly
Advanced Segmentation
- DonorDemocracy offers a comprehensive suite of over 100 data elements that can be selected for advanced segmentation at no additional fee.
- Examples include age, net worth, income, religion, voter performance, attends church, pro-life stance, and many more.
Text and Display Co-Targeting
- Text pre or post chasers to the mail is available, including the Text Creative, Data Appends, and Deployment.
- Text Co-Targeting has a historical ROI lift of 10-15%
Simple, Hassle-Free;
- No unnecessary Fees; No Shipping Costs, No Model Build Fee's, No Run Charges, No Minimums, No Cancellation Fees.
- Same Day Fulfillment Available
Net Discounts Available Upon Request
|
|
POPULARITY: |
100 |
MARKET: |
CONSUMER |
CHANNELS: |
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SOURCE: |
DIRECT MAIL SOLD, DIRECT RESPONSE |
PRIVACY: |
UNKNOWN |
DMA?: |
NO |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
47% FEMALE 53% MALE |
SPENDING: |
$22.75 AVERAGE ORDER |
|
BEHAVIORAL SELECT/OMIT |
|
DEMOGRAPHIC SELECT/OMIT |
|
GEO SELECT/OMIT |
|
PSYCHOGRAPHIC SELECT/OMIT |
|
ADDRESSING |
KEY CODING |
NOT AVAILABLE |
EMAIL |
|
FTP |
|
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