Expecting a Baby Shoppers by DSA Mailing List

Expecting a Baby Shoppers by DSA provides active, engaged, shoppers that have made a purchase and during the check out process filled out a quick survey and signed up for an online newsletter providing information, advice, and resources. They have self reported they are expecting a baby and provided due date month.

SEGMENTS COUNTS THROUGH 04/30/2025
925,000 TOTAL UNIVERSE / BASE RATE $85.00/M
 100,000 30-DAY REGISTRANTS     $125.00/M
 250,000 3 MOS REGISTRANTS     $100.00/M
 925,000 12 MOS REGISTRANTS     $85.00/M
  BIRTH MONTH DATE SELECTABLE     + $10.00/M
  AVAILABLE: EMAIL, DIGITAL & MORE     + $10.00/M
DESCRIPTION
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Expecting a Baby Shoppers by DSA  Updated monthly, these active, engaged, shoppers have made a purchase and during the check out process filled out a quick survey and signed up for an online newsletter providing information, advice, and resources. They have self reported they are expecting a baby and provided due date month. Surveys pops up on over 300 online sources, retail outlets and in special deals and promotions that are served up daily. 

 

Marketers can select due date month, age, gender, income and more! (First Trimester is not available on this file). File is overlayed with demographics and lifestyle attributes. Postal, email and digital usage available. File updated monthly

 

Recommended for use by baby products, services and publication offers, gift and stationery offer, apparel, furniture, insurance, collectibles, and other offers.

 

All mailers and offers must be cleared.

 

Special Selects: Birth Date by Month, Dollar Amount: $25+, $50+, $75+, $100+, Credit Card Buyers, Mail Order Buyers, Presence of Children, Demographics, ethnicity, and Lifestyle selects available. Inquire further.  

 

Demographics: 85% Females, 15% Males, Avg. Income $55K, Avg. Age 27

 

Postal Min. 7,500

 

Email: 50,000 Minimum. Mailer required to provide creative for approval. All emails must contain company name/address. Client to provide from/subject line and seed list. Prepayment required on all email campaigns. Re-blast at 50% discount.

 

Digital Campaign  Display/Retargeting and more is available!

 

Contact DSA

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Email List  
SOURCE: COMPILED LISTS, LIFESTYLE QUESTIONNAIRE, INTERNET/ON-LINE, BUYERS 
PRIVACY: OPT-IN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 85% FEMALE 15% MALE  
SELECTS
AGE   $8.00/M
BIRTH MONTH   $10.00/M
CREDIT CARD BUYERS   $8.00/M
DEMOGRAPHIC   $8.00/M
DIGITAL CAMPAIGN   $10.00/M
DOLLAR AMOUNT SPENT   $8.00/M
ETHNICITY: HISPANIC, AFRICAN AMERICAN   $10.00/M
GENDER/SEX   $8.00/M
GEO/GEOGRAPHICAL   $8.00/M
HOUSE INCOME   $8.00/M
MAIL ORDER BUYERS   $8.00/M
MARITIAL STATUS   $8.00/M
PRESENCE OF CHILDREN   $8.00/M
TRIMESTER: SECOND, THIRD   $25.00/M
ADDRESSING
KEY CODING  $0.00/
EMAIL  $75.00/F
FTP  $75.00/F
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