The Tovala 6-in-1 Smart Oven retails for $299 but customers can purchase it for $99 with a 6-week meal commitment.
Tovala offers the most convenient high quality meal service by combining hardware, software, and fresh meal delivery to enable effortless home cooking. With the Tovala Smart Oven, App, and meal delivery service, Tovala simplifies users’ lives, allowing them to eat well without the stress of planning or preparing a delicious home cooked meal.
The Tovala 6-in-Smart Oven has 6 versatile cooking modes: steam, bake, air fry, broil, toast, and reheat. Users can take advantage of chef-perfected automation beyond Tovala meals by selecting from a vast library of cooking presets or scanning 1,000+ name-brand groceries. Additionally, they can use one or more modes to cook anything they want.
The Tovala customer is the optimizing foodie, people who love great food but not necessarily cooking. Customers strive for balance vs. dieting, are interested in health and fitness and are willing to pay for solutions that reduce stress.
Inserts will be hand inserted directly into the Tovala packages, shipped to their valued customers.
Demographics:
- Age 30 – 50’s
- HHI $75K+
- Married
- Homeowners
- 69% have children in the homes
- Urban / Suburban
Hobbies/interests include:
- Hiking, gym, walking
- Travel
- Music/Concerts
- Games, Movies/TV
- Quality time with kids, friends, spouse
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