Contributors Making a Difference by DSA Mailing List

Contributors Making a Difference by DSA are heavy donors to causes that they feel they can help make a difference. With an average gift of $35, this older audience repeatedly give when asked. The donors have been modeled to identified those that are most responsive and can be selected by donor category.

SEGMENTS COUNTS THROUGH 08/31/2025
3,975,000 TOTAL UNIVERSE / BASE RATE $80.00/M
 350,000 1 MOS. RESPONSIVE DONORS     $85.00/M
 1,600,000 3 MOS. RESPONSIVE DONORS     $80.00/M
 165,000 1 MOS. ANIMAL WELFARE DONORS     $80.00/M
 215,000 1 MOS. CHILDREN CAUSE DONORS     $80.00/M
 115,000 1 MOS. ENVIRONMENTAL DONORS     $80.00/M
 275,000 1 MOS. HEALTH CAUSE DONORS     $80.00/M
 108,000 1 MOS. HUMANITARIAN DONORS     $80.00/M
 135,000 1 MOS. RELIGIOUS DONORS     $80.00/M
 225,000 1 MOS. VETERAN DONORS     $80.00/M
  EMAIL CAMPAIGN 25M MIN.     + $25.00/M
DESCRIPTION
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Contributors Making a Difference by DSA are heavy donors to causes that they feel they can help make a difference. With an average gift of $35, this older audience repeatedly give when asked. The donors have been modeled to identified those that are most responsive and can be selected by donor category. Our database consists of donor transactions and supported with direct mail and online purchases, self-reported data, and enhancements. Donor Contributors are highly responsive and selectable by category of contribution and recency of gift.

 

Contributors Making a Difference donor’s eager propensity to contribute to causes makes them perfect prospects for appeals. File is enhanced with demographic, lifestyle, and transactional data to provide a more robust prospect.

 

Minimum: 10,000 Postal 

Selects waived on 10,000+ (with exceptions on religious & political affiliations and ethnicity) Otherwise, $8/M per select. 

 

Source: Direct Mail, Online & Self-Reported

 

Demographics: 51% Female, 49% Male, Avg. Contribution $35, Avg. Age 50+, Avg. Income $52,000

 

Special Selects: Contribution Amt: $25+, $35+, $50+, $100+, Category: Animal Welfare, Art/Culture, Children, Environmental, Health, Political, Religious, Veteran. Enhancements include Political & Religious Affiliation, Buyers, Reading Interest, Book Buyers, Identified Investors, Magazine Subscribers, Travelers, & more. Inquire.

 

Email Orders: 25,000 Minimum

Creative requirements: HTML & Plain Text Include client name & address & opt out option. Creative services available for $275/F fee. Provide: Subject Line and Seed List. 2 Tests included additional test blasts $150/F email. Tracking report with delivered, opened, click thru. Personalization available. Can suppress house file, inquire. Prepayment required on all email.

 

Digital Campaigns - Inquire

 

For Counts/Info:    Request Info 

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List Email List  
SOURCE: MULTI SOURCED, DIRECT RESPONSE 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 51% FEMALE 49% MALE  
SPENDING: $35.00 AVERAGE ORDER 
SELECTS
ADDRESSING
KEY CODING  $3.00/M
EMAIL  $75.00/F
FTP  $75.00/F
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