The Healthcare Businesswomens Association (HBA) Site Retargeting and Direct Placement Programs connect marketers with women in all aspects of healthcare services. Dedicated to achieving gender parity in leadership positions and facilitating business connections, HBA provides its members with the resources to advance the impact of women professionals in medical, dental, and vision health care. Members need products and services ranging from business management to medical supplies to be effective in their professions.
Subscriber Profile:
HBA is a global nonprofit organization representing individuals and organizations across the health care spectrum in the US, Canada, and Europe. HBA provides the resources and practices to enable organizations to realize the full potential of their female talent and to remove the barriers for advancement for women. Members hold job titles including hospital administrator, business manager, researcher, nurse, physician, dentist, optometrist, radiologist, anesthesiologist, midwife, and more. They provide services that promote health and wellbeing, diagnose disease, organize treatment plans, handle medical claims and revenue cycle management, and manage facility operations. With this list, marketers can reach women in healthcare-seeking professional development, gender equality, workplace technologies, and career advancement.
Association Member Benefits:
- Advocacy
- Education
- Publications
- Networking
- Accreditation, job board
Products Purchased: Medical magazines, physician’s bags, diagnostics, imaging equipment, medications, dental supplies, vision diagnostics, blood pressure cuffs, syringes, scales, stethoscopes, medical instruments, uniforms, disposable masks, and gloves, computers, software, general office supplies, and mobile devices.
List Purchasers: Publishers, medical organizations, medical apparel retailers, ongoing education providers, pharmaceuticals, dieticians, mental health organizations, medical equipment providers, rehabilitation centers, chemical providers, insurance providers, recruiters, computer manufacturers, financial institutions, legal advisors, and credit card issuers.
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