Touch Of Class Mailing List

The Touch of Class list provides upscale buyers of fine quality bed linens, coordinating wall coverings, window treatments, bath accessories and accent pieces.

SEGMENTS COUNTS THROUGH 03/25/2025
97,000 TOTAL UNIVERSE / BASE RATE $115.00/M
 35,000 3 MONTH BUYERS     + $21.00/M
 58,000 6 MONTH BUYERS     + $16.00/M
 97,000 12 MONTH BUYERS     + $11.00/M
  FUNDRAISERS / PUBLISHERS     $75.00/M
DESCRIPTION
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Audience Profile

The Touch of Class list provides upscale buyers of fine quality bed linens, coordinating wall coverings, window treatments, bath accessories and accent pieces. Customers also purchase from an extensive collection of handmade area rugs, gallery quality art work and decorative mirrors.

Home furnishings, gifts, and monogrammed bed and bath fashions are also featured in this catalog. Designs are available in a variety of themes including Southwest, Tuscan Italian, coastal, safari, Asian, Victorian, traditional, country and more.

 

Demographics

40% Ages 45-64

Average HHI $75,000 40% of sales from online

 

Marketing Insight

The Touch of Class list works well for a variety of offers including gift, home furnishings, apparel & accessories, fundraising, publishing, children’s merchandise, food & wine, and general merchandise.

 

http://www.touchofclass.com

 

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 90% FEMALE  
SELECTS
$100+ BUYERS   $40.00/M
$25+ BUYERS   $15.00/M
$50   $20.00/M
$75+ BUYERS   $30.00/M
12 MONTH HOTLINE   $11.00/M
3 MONTH HOTLINE   $21.00/M
6 MONTH HOTLINE   $16.00/M
ENHANCEMENT   $10.00/M
GENDER/SEX   $10.00/M
MONTHLY HOTLINE   $26.00/M
NEW SELECTS   $10.00/M
PURCHASE TYPE   $10.00/M
STATE   $10.00/M
ZIP   $10.00/M
ADDRESSING
KEY CODING  NOT AVAILABLE
EMAIL / FTP  $75.00/F
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