Harry & David Enhanced Mailing List

Harry & David buyers know the value of a quality gift. With a $115 average unit of sale, these gift givers offer the perfect profile of direct mail consumers. With over 70% multi- buyers, they are responsive to a wide variety of offers. Successful usage includes Fundraising, Publishing, Gift, Home, General Merchandise, Gardening, Epicurean, Children’s, Financial/Insurance, and many others.

Demographics

-Average Age - 51

-Average Income - $90K

-86% own their home

-72% are married

-90% Attended/Graduated college

Genesis Demographic Enhancements (+$11/M) - Please inquire for count Presence of Children (ages 0-3, 4-7, 8-12, 13-18)

Children’s Gender

Age (18-24, 25-34, 35-44, 45-54, 55-64, 65-74 and 75+)

Income ($0-$19K, $20-$49K, $50-$74K, $75-100K, $101-$149K,$150-199K and $200K+)

Genesis RFM & Product Enhancements (+$8M) - Please inquire for counts Recency

Distinct Clients Frequency Number of Titles Marketing Insight

Audience Profile

The Harry & David MOB Genesis Enhanced works well for fundraisers, housewares, gift and food catalogs, subscription offers and collectibles.

http://www.harryanddavid.com

• To order this list, contact your List Broker and ask for NextMark List ID #596842 or click here to place your request.
• Use NextMark List Order Entry Software or Bionic Media Planning Software
• 5,000 NAME MINIMUM ORDER $500.00 MINIMUM PAYMENT
• 85% NET NAME AVAILABLE ON ORDERS OF 50,000 OR MORE ($10.00/M RUN CHARGE)
• PLEASE INQUIRE ABOUT EXCHANGE
• REUSE IS AVAILABLE