Harry & David Mailing List

One of America’s leading gourmet gifting experts, Harry & David has been an American tradition for almost 80 years. From handpicked fresh fruit to hand-packed gift baskets and homemade treats, Harry & David offers its loyal customers the very best in food & gift products.

SEGMENTS COUNTS THROUGH 04/30/2025
2,526,444 TOTAL UNIVERSE / BASE RATE $120.00/M
 67,034 1 MONTH BUYERS     + $27.00/M
 153,494 3 MONTH BUYERS     + $22.00/M
 973,942 6 MONTH BUYERS     + $17.00/M
 1,236,556 12 MONTH BUYERS     + $12.00/M
  FUNDRAISERS / PUBLISHERS     $75.00/M
DESCRIPTION

The leading gourmet gifting expert nationwide, Harry & David offers a diverse and exciting selection. From fresh fruit; to hand-packed gift baskets and homemade treats, Harry & David ensure its customers value and quality.

 

Harry & David buyers know the value of a quality gift. With a $115 average unit of sale, these gift givers offer the perfect profile of direct mail consumers. With over 70% multi-buyers, they are responsive to a wide variety of offers. Successful usage includes Fundraising, Publishing, Gift, Home, General Merchandise, Gardening, Epicurean, Children’s, Financial/Insurance, and many others.

 

Demographics

 

-Average Age - 51

-Average Income - $90K

-86% own their home

-72% are married

-90% Attended/Graduated college

 

Product Selects

 

Month Club

Fruit Gifts

Home Decor

Bakery

Candy

Meat Seafood

Gift Plants

Speciatly Gifts

Gourmet Snacks

Wine Gifts

 

 

http://www.harryanddavid.com

 

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 56% FEMALE 25% MALE  
SPENDING: $115.00 AVERAGE ORDER 
SELECTS
$100+ BUYERS   $42.00/M
$25+ BUYERS   $17.00/M
$50+ BUYERS   $27.00/M
$75+ BUYERS   $37.00/M
1 MONTH HOTLINE   $27.00/M
12 MONTH HOTLINE   $12.00/M
3 MONTH HOTLINE   $22.00/M
6 MONTH HOTLINE   $17.00/M
GENDER   $11.00/M
INTEREST   $11.00/M
PERSONAL USE   $11.00/M
PRODUCT   $17.00/M
SCF   $10.00/M
STATE   $10.00/M
YEARS AT RESIDENCE   $12.00/M
ZIP   $10.00/M
ADDRESSING
KEY CODING  NOT AVAILABLE
EMAIL / FTP  $75.00/F
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