Lillian Vernon Mail Order Buyers - CMG Mailing List

The Lillian Vernon family of lists delivers responsive buyers of personalized and unique gifts and products for all occasions.

SEGMENTS COUNTS THROUGH 03/31/2025
91,926 TOTAL UNIVERSE / BASE RATE $105.00/M
 40,709 6 MONTH BUYERS     + $11.00/M
 52,304 12 MONTH BUYERS     + $6.00/M
  FUNDRAISING / PUBLISHING     $75.00/M
DESCRIPTION

The Lillian Vernon family of lists delivers responsive buyers of personalized and unique gifts and products for all occasions. There is something for everyone in the Lillian Vernon Catalog. Lillian Vernon specializes in unique, high-quality items for home, gifts, personal use items, and much more! Lillian Vernon's 60+ year tenure as a top national cataloger and e-tailer means loyal Lillian Vernon buyers are ideal targets for any offer!

 

Demographics

Age Range 35-64

52% Presence of Children

Average Household Income $80,000

85% Credit Card Buyers

 

Product Selections (+$11/M) - Please inquire for counts:

  • Autumn Graduation Outdoor
  • Baby Halloween Patrotic
  • Beach, Ocean, Sailing and Shells High End Products Pets - Gifts/Suplies
  • Beach/Pool Indoor Decor Personalized Products
  • Birthday Teacher/School
  • Children's Merchandise Jewelry Valentine's
  • Christmas Kids Back to School Wedding and Anniversary
  • Easter Everyday
  • Garden Kids Books
  • Kids Costumes Kitchen
  • Gifts Memorial
  • New Religious
  • Ethnicity

*Call for additional dollar select charges*

 

Marketing Insight

Lillian Vernon's diverse product offering means successful continuations for almost any offer! Success stories include usage from fundraisers, publishers, gift/home, general merchandise, credit cards, continuity offers, children's, apparel, collectibles, gardening and more!

 

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 83% FEMALE 8% MALE  
SPENDING: $45.00 AVERAGE ORDER 
SELECTS
$100+ BUYERS   $36.00/M
$30+ BUYERS   $16.00/M
$50+ BUYERS   $26.00/M
$75+ BUYERS   $31.00/M
AGE   $10.00/M
BLOW-INS   $11.00/M
CASH BUYERS   $11.00/M
CREDIT CARD   $11.00/M
GENDER/SEX   $10.00/M
INCOME SELECT   $16.00/M
MULTI - BUYERS   $11.00/M
NEW TO FILE   $11.00/M
PRESENCE OF CHILDREN   $16.00/M
PRODUCT SELECTS   $11.00/M
SCF   $10.00/M
STATE   $10.00/M
ZIP   $10.00/M
ADDRESSING
KEY CODING  NOT AVAILABLE
EMAIL / FTP  $75.00/F
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