Family owned since 1946, The Vermont Country Store brings a unique collection of hard-to-find, practical and nostalgic products to today’s quality-conscious consumer. Deep rooted in tradition, Vermont Country Store reaches a mature, mail-responsive audience that has purchased a wide selection of home furnishings, men’s and women’s apparel, personal care, food/gift, children’s products found in their exclusive collection.
Demographics
Age 55+
Majority are college-educated
The majority own their own homes Average HHI $90,000
The Vermont Country Store Buyers purchase a great deal from categories including personal care, food & candy, female apparel, beauty, gift, home and more.
They are responsive to a variety of offers that include, home furnishings, decor, travel, publishing, services and general merchandise. A philanthropic audience, they have donated to a vareity of non-profit appeals such as humane services, health, environmental, animal welfare and cultural.
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