Wiland Direct members can apply their models to The Vermont Country Store names to connect with their ideal customer type for the highest rate of response. This opportunity is open to any participant in the Wiland Direct Database.
Names selected from a client's model will be net of the client's housefile as well as any other prospect names selected at Wiland, allowing for incremental names to be applied in the merge.
Wiland models available include: Best Donor, Comprehensive Response, Long-Term Value and Source Composite.
Family owned since 1946, The Vermont Country Store brings a unique collection of hard-to-find, practical and nostalgic products to today’s quality-conscious consumer. Deep rooted in tradition, The Vermont Country Store reaches a mature, mail-responsive audience that has purchased a wide selection of home furnishings, men’s and women’s apparel, personal care, food/gift, children’s products found in their exclusive collection.
Demographics
Age 55+
Majority are college-educated
The majority own their own homes Average HHI $90,000
Product Selects $16/m: (please inquire for counts)
Men & Women's Apparel Men's & Women's Shoes Health / Beauty
Kitchen / Household Home Domestics Food
Outdoor Holiday Toys
And many more!
Enhanced Selects are also available
(see Vermont Country Store Masterfile Enhanced datacard)
Marketing Insight
The Masterfile list provides mailers with the best of The Vermont Country Store’s active multi- channel buyers who purchase a great deal from categories including personal care, food & candy, female apparel, beauty, gift, home furnishings/domestics and more.
http://www.vermontcountrystore.com
PROFILE
PRODUCT SELECTS (16.00/M)
Men and Women's Apparel Men's and Women's Shoes Health / Beauty
Kitchen / Household
Home Furnishings / Domestics Food
Outdoor Holiday Toys
And many more!
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