Family owned since 1946, The Vermont Country Store brings a unique collection of hard-to-find, practical and nostalgic products to today’s quality-conscious consumer. Deep rooted in tradition, Vermont Country Store reaches a mature, mail-responsive audience that has purchased a wide selection of home furnishings, men’s and women’s apparel, personal care, food/gift, children’s products found in their exclusive collection.
Demographics
Age 55+
Majority are college-educated
The majority own their own homes Average HHI $90,000
Buyers are mature with an above average household income.
12 Month Product Counts
12 month bath = 24,513
12 month beauty = 130,097
12 month bedding = 108,989
12 month children = 1,798
12 month curtains = 60,330
12 month food = 354,393
12 month giftee = 57,099
12 month health = 124,362
12 month holiday = 65,110
12 month home = 78,110
12 month household = 61,611
12 month kichen/dining = 125,183
12 month mens = 126,569
12 month outdoor = 14,037
12 month toys/books = 30,425
12 month womens = 404,491 |
