The modern game of Golf originated in Scotland, where the first written record of golf is James II’s banning of the game in 1457. Golf has come a long way since then!
The St Andrew's Golf Club mailing list reaches the nation's most enthusiastic audience of golfers! These passionate linksters have responded to special telemarketing offers to purchase brand name golf products. The products vary from individual putters and wedges to entire sets of clubs.
Golfers have incomes and purchase habits far above the national average. They are avid travelers -- often on golf junkets, generous donors to charitable causes, have the discretionary income to spend money on the latest golf equipment, apparel and accessories.
Golfer Statistics Data
Married 68%
Attended/Graduated College or higher 67%
Professional/Upper Managerial 50%
Regular Internet Usage 90%
Average household income of a golfer 95,000
Securities/Insurance/Financial 83%
Planning
Percent who have life insurance 86%
Percent who own a credit or debit card 98%
Home Owners 68%
Spent $30,000+ on last vehicle 56%
PURCHASE PLANS IN NEXT 12 MONTHS
Golf equipment 53%
Automobile 47%
Computer/electronics 46%
Furniture/Home furnishings 33%
Office Equipment 48%
Married
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68%
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Attendd/GraduatedCollegeorhigher
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67%
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Professional/Upper Managerial
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50%
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RegularInternetUsage
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90%
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