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The Appalachian Mountain Club (www.outdoors.org) works to protect the Northeast’s woodlands, mountains, and waterways to ensure access, clean air and water for future generations. Members are dedicated to the protection, enjoyment, and wise use of the Northeast and Mid-Atlantic's mountains and waterways as well as the maintenance of over 1,800 miles of trails. Membership includes a subscription to the award-winning magazine, AMC Outdoors, which reports on club activities, conservation efforts, outdoor gear, and recreational destinations. Annual membership fees are $50 for individuals and $75 for families.
Demographics
• Average Age Range 50-60
• 86% Mail Order Buyers
• 88% Hold a College Degree or Higher
• $125,000 Median Household Income
AMC Chapters
Members also belong to their region’s AMC chapter, where they receive local AMC newsletters and participate in local activities. The 12 chapters through the Northeastern United States are:
• Berkshire—Western Massachusetts
• Boston
• Connecticut
• Delaware Valley—Pennsylvania, Mid/South New Jersey, and Delaware
• Maine
• Mohawk—Hudson, Albany
• Narragansett—Rhode Island
• New Hampshire
• New York—North Jersey New York City, Southeastern New York, and Northern New Jersey
• Southeastern—Massachusetts
• Washington, D.C.—Maryland, and Northern Virginia
• Worcester
AMC members partake in hundreds of local activities that take place throughout the region each month including Cross Country Skiing, Ice Climbing, Fly Fishing, Kayaking, Nature Photography, Yoga, and even Singles and Sociable Outings. Members also take advantage of AMC workshops, attending educational programs such as Outdoor Skills, Teen & Youth Programs, First Aid, Leadership Training, Wilderness Training, and Map & Compass Navigation.
Active and engaged, they volunteer to maintain trails, lead hikes, assist with research, promote conservation issues, and participate in coastal cleanups.
A philanthropic audience they are responsive to a variety of non-profit appeals that include animal welfare, humanitarian, health, cultural and environmental. With an above average income they are in the market for offers such as publishing, outdoor gear and apparel, travel and general merchandise.
Please note: Mailers must provide counts for the following states when requesting this list. MA, CT, DE, PA, NJ, ME, NY, RI, NH, DC, MD, VA, VT.
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