Finescale Modeler is devoted to the hobby of researching, building, and painting non-operating scale models of aircraft, military vehicles, ships, automobiles, trucks, historic figures, science fiction and fantasy subjects, as well as dioramas and displays. The editorial emphasis of the magazine is how-to-do-it modeling information applicable to all of the subject areas.
Demographics
- Predominantly male
- Average age 55
- Average HHI $87,000
- 80% attended college
- Invest $500 per year in hobby
- 75% married
- 70% have children
- 74% purchase hobby merchandise through mail order
This mature male audience are well educated and earn above average incomes. They are dedicated hobbyists that model six months out of the year and spend more than nine hours per week on their hobby. They are avid readers whose other interests include auto and home repairs, history, collecting, model railroading, photography, sports and travel. They are also philantrophic and donate to a variety of fundraising appeals, including history and cultural.
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