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THESE ENTHUSIASTS ARE MARATHON PARTICIPANES AND ULTRA RUNNERS
THAT ARE LOOKING FOR PRACTICAL ADVICE ON RUNNING AND PREPARING
FOR MARATHONS AND ULTRA-DISTANCES. THEY SUBSCRIBE TO
MAGAZINES FOCUSED ON MARATHONS AND ULTRA-MARATHONS
ITHAT ALSO COVER TRAINING INFORMATION, NUTRITION, RACE
STRATEGIES, AND HEALTH CONCERNS.
THESE SUBSCRIBERS ARE AVID RUNNERS THAT
RUN OR WALK SEVERAL LONG-DISTANCE RACES EACH
YEAR. THESE RUNNERS RANGE FROM NOVICE TO SEASONED
VETERANS. TRAVELING NATIONWIDE, THEY RUN AN AVERAGE
OF 37 MILES A WEEK; AVERAGE 3 MARATHONS AND 1 ULTRA-
MARATHON PER YEAR; AND BOAST A LIFETIME AVERAGE OF
27 MARATHONS AND 6 ULTRA-MARATHONS.
WITH AN AVERAGE AGE OF 45 AND AN AVERAGE INCOME OF
$85,000, THEY PURCHASE THE BEST IN RUNNING SHOES,
APPAREL AND EQUIPMENT. THEY ARE WELL-EDUCATED, WELL
READ, AND MOST TRAVEL EXTENSIVELY TO PARTICPATE IN
RACES ALL ACROSS THE U.S.
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