Poets & Writers Magazine Mailing List

For over 50 years, Poets & Writers, Inc., a nonprofit literary organization, and the publisher of Poets & Writers Magazine, has been the literary community’s primary source of trustworthy information and guidance. Serving poets, fiction writers, and creative nonfiction writers, Poets & Writers Magazine is the premier publication for culturally engaged literary enthusiasts.

SEGMENTS COUNTS THROUGH 09/30/2025
28,155 TOTAL UNIVERSE / BASE RATE $110.00/M
 18,942 12 MONTH ACTIVE SUBSCRIBERS     + $7.00/M
 28,858 EXPIRES     $85.00/M
  CATALOG RATE     $85.00/M
  FUNDRAISING RATE     $75.00/M
  NON RECIPROCAL CHARGE     + $20.00/M
  FACEBOOK MATCH & TARGET     + $25.00/M
DESCRIPTION
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For over 50 years, Poets & Writers, Inc., a nonprofit literary organization, and the publisher of Poets & Writers Magazine, has been the literary community’s primary source of trustworthy information and guidance. Serving poets, fiction writers, and creative nonfiction writers, Poets & Writers Magazine is the premier publication for culturally engaged literary enthusiasts.

 

Poets & Writers’ work is rooted in the belief that literature is vital to sustaining a vibrant culture. Published 6x/year, each issue is packed with practical advice for emerging and established writers, news from the literary world, in-depth interviews with publishing professionals, and profiles of acclaimed authors. The magazine’s listings of grants and awards, along with recent winners, are relied upon by writers everywhere.

 

The Poets & Writers audience is composed of passionate subscribers who are educated/affluent and have a strong interest in the arts, current affairs, travel, history and more. Subscribers are engaged and ripe for a variety of offers in both the commercial and non-profit markets.

Poets & Writers delivers a unique constituency of educated cultural enthusiasts. 


Demographics:
Key demographics of Poets & Writers:

  • 69% female/31% male
  • Median Age 57
  • $85,000 Average HHI
  • 92% are college graduates
  • 47% have an MFA or MA
  • 83% purchase 11 or more books per year
  • 42% purchase more than 22 books per year
  • 54% subscribe to two or more literary journals

 

Passionate patrons of the arts:

  • 57% regularly purchase classical music
  • 75% watch independent films
  • 51% attend art galleries or museums
  • 44% attend the theater
  • 46% contribute to NPR or PBS

Connect with a Philanthropic audience 

Poets & Writers subscribers are prime prospects for publishing, general merchandise, travel, financial services, and educational offers. They are patrons of the arts and donate to a variety of cultural, social, political, humanitarian, environmental, and children’s organizations.

  • 72% - cultural organizations
  • 75% - humanitarian organizations
  • 50% - organizations that serve children
  • 38% - health organizations

 

ORDERING INSTRUCTIONS
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SOURCE: DIRECT MAIL SOLD, MULTI SOURCED 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 69% FEMALE 31% MALE  
SPENDING: $16.00 AVERAGE ORDER 
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1 MONTH HOTLINE   $21.00/M
12 MONTH HOTLINE   $7.00/M
3 MONTH HOTLINE   $16.00/M
6 MONTH HOTLINE   $11.00/M
CHANGE OF ADDRESS   $16.00/M
FACEBOOK DIGITAL DISPLAY   $55.00/M
FACEBOOK MATCH AND TARGET   $25.00/M
GENDER/SEX   $8.00/M
GIFT GIVERS   $12.00/M
LIFESTYLE / INTEREST   $16.00/M
NON RECIPROCAL FEE   $20.00/M
PAID SELECT   $12.00/M
RENEWALS   $16.00/M
SCF / ZIP / STATE   $8.00/M
SOURCE   $12.00/M
ADDRESSING
KEY CODING  $3.00/M
EMAIL  $65.00/F
FTP  $65.00/F
ZIP TAPE  $35.00/F
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