|
COUNTS THROUGH 09/29/2025 |
|
|
| 3,700,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
| 300,000 |
MONTHLY HOTLINE |
+
$20.00/M
|
| 900,000 |
LAST 3 MONTHS |
+
$15.00/M
|
| 1,800,000 |
LAST 6 MONTHS |
+
$10.00/M
|
| 3,600,000 |
LAST 12 MONTHS |
|
|
|
|
These travel responders have all responded via direct mail to book their vacations.Whether it's a trip to an exciting European city or just simply take advantage to all the beautiful sights that the U.S. has to offer. They enjoy picking the package that's right for them. These on the go travelers prefer all inclusive resort destinations for ski trips, U.S. National parks, cruises, beach resorts, or sometimes a beautiful mountain getaway. They look forward to receiving travel magazines and direct mail offers.
These direct mail responsive consumers are avid travelers and plan at least 1-2 trips per year. Some of these travelers have purchased a 2 or 3 night mini vacation for a weekend trip at a 5 star resort or even their next cruise for themselves and family. The age ranges are from 35-70 with an income of $50K+
Be sure to include these consumers in your next campaign to achieve top results!
|
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT RESPONSE, MULTI SOURCED |
| PRIVACY: |
CONFIRMED OPT-IN |
| DMA?: |
YES - MEMBER |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
| GENDER: |
75% FEMALE 25% MALE |
|
|
| AGE |
$5.00/M |
| EMAIL ADDRESS |
$40.00/M |
| ETHNICITY |
$10.00/M |
| GEO |
$5.00/M |
| INCOME SELECT |
$5.00/M |
| MONTHLY HOTLINE |
$20.00/M |
| PHONE NUMBER |
$20.00/M |
| POC |
$5.00/M |
| ADDRESSING |
| KEY CODING |
$5.00/M |
| EMAIL |
$50.00/F |
| FTP |
$50.00/F |
|
