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Throughout its 100+ year history, Forbes has been the defining voice of entrepreneurial capitalism; the global leader championing success by celebrating those who have made it, those who aspire to make it and those who help others make it. The leading business media brand in the world, Forbes provides extensive real-time reporting, uncompromising commentary and coverage of top headlines on business, politics, technology, innovation and more. Its trusted journalism includes famed lists such as World's Billionaires, The Forbes 400, Most Powerful Women, and 30 Under 30.
Using their extensive, data-rich historical and transactional customer database, along with multi-sourced enhancements Forbes offers mailers the option of building a Good Customer Match Model, a Mail Match Model or a Mailed Regression Model.
Good Customer Match Model
This model finds prospects that most closely resemble a mailer's best customers or donors. The model is built by taking a cross-section of a mailer's "best customers" and matching them up against the Forbes Model universe. A minimum of 100,000 best customers or donors should be provided. Regression analysis determines which variables are the most predictive for identifying those Forbes subscribers who "look" the most like the mailer's best customers or donors.
Mailed Response
This model uses actual responders from the mailer's cross-section mailing of Forbes. A large enough cross section must be tested in order to yield 1,000 (net) responders. The responders are returned along with a copy of the net names mailed file. The characteristics that are most likely to generate positive results are
identified and a scoring equation is developed.
Mail-Match Model
Similar to the Response Model, but instead of mailing an Nth of the Forbes file, the mailer forwards a copy of their most recently completed campaign (flagging responders). Using all the data received from all of the lists mailed from that campaign (or multiple campaigns), a model is built. Upon completion of the model build, a modeling report will be provided. Model builds typically take 6-8 weeks to complete, but timing varies.
Please allow 3 business days to process model orders. |
