Forbes Charitable Donors Mailing List

Utilizing LiftEngine's powerful multi-source enhancement data, Forbes has identified charitable donors to many types of organizations. By combining donor type with additional RFM and/or other enhancement criteria, nonprofit mailers can carve out a highly targeted, strong-performing segment from within Forbes' subscriber file.

SEGMENTS COUNTS THROUGH 04/30/2025
309,882 TOTAL UNIVERSE / BASE RATE $145.00/M
 309,882 ACTIVE SUBSCRIBERS     $145.00/M
 57,258 FEB25- APR'25 SUBSCRIBERS     + $15.00/M
 86,990 6 MONTH SUBSCRIBERS     $10.00/M
  FINANCIAL / INVESTMENT     $170.00/M
  FUNDRAISER RATE     $75.00/M
  CATALOG RATE     $85.00/M
  DONORS (ALL ORDERS)     + $16.00/M
DESCRIPTION

Utilizing LiftEngine's powerful multi-source enhancement data, Forbes has identified charitable donors to many types of organizations. By combining donor type with additional RFM and/or other enhancement criteria, nonprofit mailers can carve out a highly targeted, strong-performing segment from within Forbes' subscriber file.

 

Forbes convenes and curates the most influential leaders and entrepreneurs who are driving change, transforming business and making a significant impact on the world. Nonprofit mailers will find Forbes subscribers respond ardently and give generously.

 

Demographic Profile:
(12 Mos. DTP Subscribers)
Age 60+ 80%
POC Age 11-17 67%
4x more likely to have HHI $500K+ (vs. Total U.S. Households)
2.4x more likely to have $1MM+ Net Worth (v. Total U.S. Households)

Please inquire for additional selections and counts.

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: BUSINESS AND CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD - 95% 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 21% FEMALE 73% MALE  
SPENDING: $19.99 AVERAGE ORDER 
SELECTS
1 MONTH HOTLINE   $20.00/M
3 MONTH HOTLINE   $15.00/M
6 MONTH HOTLINE   $10.00/M
ADULT AGE   $16.00/M
CANADIAN   $41.00/M
CANCELLATION RUN CHARGES   $15.00/M
CHARITABLE DONORS   $16.00/M
CHILD PRESENT   $16.00/M
CHILDS AGE   $16.00/M
ETHNIC/ETHNICITY   $16.00/M
GENDER/SEX   $10.00/M
GRANDPARENT   $16.00/M
HOME OWNER   $16.00/M
INCOME SELECT   $16.00/M
LENGTH OF RESIDENCE   $16.00/M
LIFESTYLE INTEREST   $16.00/M
MARTIAL STATUS   $16.00/M
NET WORTH   $34.00/M
NEW TO FILE   $20.00/M
PAID   $10.00/M
PRODUCT BYRS   $16.00/M
RELIGION   $16.00/M
RENEWALS   $12.00/M
SCF   $10.00/M
SOURCE   $20.00/M
STATE   $10.00/M
ZIP   $10.00/M
ADDRESSING
KEY CODING  $3.00/M
DELIVERY FEE  $75.00/F
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