Utilizing LiftEngine's powerful multi-source enhancement data, Forbes has identified charitable donors to many types of organizations. By combining donor type with additional RFM and/or other enhancement criteria, nonprofit mailers can carve out a highly targeted, strong-performing segment from within Forbes' subscriber file.
Forbes convenes and curates the most influential leaders and entrepreneurs who are driving change, transforming business and making a significant impact on the world. Nonprofit mailers will find Forbes subscribers respond ardently and give generously.
Demographic Profile: (12 Mos. DTP Subscribers) Age 60+ 80% POC Age 11-17 67% 4x more likely to have HHI $500K+ (vs. Total U.S. Households) 2.4x more likely to have $1MM+ Net Worth (v. Total U.S. Households)
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