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Throughout its 100+ year history, Forbes has been the defining voice of entrepreunerial capitalism; the global leader championing success by celebrating those who have made it, those who aspire to make it and those who help others make it. The leading business media brand in the world, Forbes provides extensive real-time reporting, uncompromising commentary and coverage of top headlines on business, politics, technology, innovation and more. Its trusted journalism includes famed lists such as World's Billionaires, The Forbes 400, Most Powerful Women, and 30 Under 30.
Forbes focuses on six core segments:
High Net Worth Investors & Buyers, Business & Tech Decision Makers, Business Owners, C-Suite Executives, Women, and Under 30, yielding a responsive universe for all marketers. Mailers with wealth enhancement/investing and travel offers will enjoy strong response rates as will business, lifestyle and news publishers. Nonprofit mailers will find Forbes subscribers respond ardently and give generously.
Demographic Profile:
(12 Mos. DTP Subscribers)
Age 60+ 80%
POC Age 11-17 67%
4x more likely to have HHI $500K+ (vs. Total U.S. Households)
2.4x more likely to have $1MM+ Net Worth (vs. Total U.S. Households)
Forbes Subscribers Index Above-Average for Following Lifestyles:
-Corporate Execs
-Trendy Homemakers
-Fashionistas
-Affluent Boomers
-High Spenders
-Shopping Enthusiasts
-Gadget Geeks
-Foodies |
