Exclusively for Apogee members...
The MindWare file is now optimized for fundraising appeals. Pinpoint the MindWare donors who are ready for your appeal via category/affinity selects, philanthropic RFM variables, etc.
Apogee, Data Axle's nonprofit co-operative database, serves all nonprofit sectors and contains data from over 30 million philanthropic households and over 1 billion donations.
The MindWare catalog, winner of many prestigious awards, reaches both parents and grandparents striving to foster lifelong learning, growth and success. Many of the "Brainy Toys for Kids of All Ages" are exclusive to MindWare and all are designed to stimulate creative and critical thinking. MindWare is passionate about filling the world with fun and high-quality products with a vision to make the world smarter through playful learning.
MindWare Profile:
• Median household age is 46-49 • Median household income of $75,000-$100,000 • 85% married • 47% professional/technical • 62% have children under the age of 10
MindWare is recommended for:
• Apparel • Book/Literature • Children's • Education/Self Improvement • Fundraising • General Merchandise • Gift • Publishing |