MindWare Apogee Enhanced Mailing List

Exclusively for Apogee members, the MindWare file is now optimized for fundraising appeals. Pinpoint donors who are ready for your appeal via category/affinity selects, philanthropic RFM variables, etc. Apogee, Data Axle's nonprofit co-operative database, serves all nonprofit sectors and contains data from over 30 million philanthropic households and over 1 billion donations.

SEGMENTS COUNTS THROUGH 03/30/2025
159,304 TOTAL UNIVERSE / BASE RATE $75.00/M
 39,323 3 MONTH DONORS*     + $15.00/M
 78,357 6 MONTH DONORS*     + $15.00/M
 90,797 12 MONTH DONORS*     + $15.00/M
  $15/M APOGEE ENHANCEMENT FEE APPLIES AND COVERS ALL APOGEE SELECTS    
  SEE BELOW FOR SPECIFIC DONOR CATEGORIES    
DESCRIPTION

Exclusively for Apogee members...

The MindWare file is now optimized for fundraising appeals. Pinpoint the MindWare donors who are ready for your appeal via category/affinity selects, philanthropic RFM variables, etc.

 

Apogee, Data Axle's nonprofit co-operative database, serves all nonprofit sectors and contains data from over 30 million philanthropic households and over 1 billion donations.

 

The MindWare catalog, winner of many prestigious awards, reaches both parents and grandparents striving to foster lifelong learning, growth and success. Many of the "Brainy Toys for Kids of All Ages" are exclusive to MindWare and all are designed to stimulate creative and critical thinking. MindWare is passionate about filling the world with fun and high-quality products with a vision to make the world smarter through playful learning.

 

MindWare Profile:

• Median household age is 46-49
• Median household income of $75,000-$100,000
• 85% married
• 47% professional/technical
• 62% have children under the age of 10


MindWare is recommended for:

• Apparel
• Book/Literature
• Children's
• Education/Self Improvement
• Fundraising
• General Merchandise
• Gift
• Publishing

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 77% FEMALE 15% MALE  
SELECTS
$100+ BUYERS   $35.00/M
$25+ BUYERS   $15.00/M
$50+ BUYERS   $25.00/M
$75+ BUYERS   $30.00/M
1 MONTH RECENCY   $25.00/M
12 MONTH RECENCY   $5.00/M
3 MONTH RECENCY   $20.00/M
6 MONTH RECENCY   $15.00/M
APOGEE ENHANCEMENT   $15.00/M
RUNNING CHARGE   $10.00/M
SCF/STATE/ZIP   $7.00/M
ADDRESSING
KEY CODING  $2.00/M
DELIVERY FEE  $75.00/F
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