|
The MindWare catalog, winner of many prestigious awards, reaches both parents and grandparents striving to foster lifelong learning, growth and success. Many of the "Brainy Toys for Kids of All Ages" are exclusive to MindWare and all are designed to stimulate creative and critical thinking. MindWare is passionate about filling the world with fun and high-quality products with a vision to make the world smarter through playful learning. The file has been further enhanced with demographic and psychographic overlays.
MindWare Profile:
• Median household age is 46-49
• Median household income of $75,000-$100,000
• 85% married
• 47% professional/technical
• 62% have children under the age of 10
MindWare is recommended for:
• Apparel
• Book/Literature
• Children's
• Education/Self Improvement
• Fundraising
• General Merchandise
• Gift
• Publishing
Ask us about our Behavioral Models:
Data Axle's Behavioral Models have been applied to the MindWare file. Behavioral Models were developed to provide ready-made "marketing answers" to marketers utilizing a full array of Data Axle data. Every possible variable was used to capture demographic, lifestyle and census data with specific categories selected based on consumer behavior and attitudes. |
