HelloPerks- HelloFresh PIP Package Insert Program

Perks is a weekly in-box partnership program in which we distribute a brand’s promotional inserts to our highly engaged, loyal, and affluent customer base.

SEGMENTS COUNTS THROUGH 04/15/2021
TOTAL UNIVERSE / BASE RATE $0.00/M
  500,000 - 999,999     $100.00/M
  1,000,000 - 2,999,999     $80.00/M
  3,000,000+     $70.00/M
DESCRIPTION
HelloFresh is the most convenient way to cook with pre-portioned ingredients and easy recipes delivered to your door. Choose from 25+ weekly options, including Low-Cal, Veggie, and Family-Friendly dinners, plus Quick and Easy fixes for busy weeknights. We are America's #1 Meal Kit. 
 

TOP BENEFITS OF THE PROGRAM:

  • Reach new, loyal prospects every month
  • Valuable opportunities for brand awareness, exposure, and engagement
  • Most cost friendly than solo direct mail
  • Explore value adds of match-back analysis, A/B testing, and offer placement
  • Opportunity to scale within brand portfolio, including Green Chef and EveryPlate

KEY DEMOGRAPHIC INFORMATION:

  • Predeominately female
  • 72% of customers are married
  • 54% of customers are 25-44
  • Mostly couples & families

 

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Package Insert Program  
SOURCE: PACKAGE INSERT SOLD 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
SELECTS
ADDRESSING
KEY CODING  NOT AVAILABLE
RELATED LISTS
GREEN CHEF PERKS- GREEN CHEF PIP
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