|
COUNTS THROUGH 04/15/2025 |
|
|
1,974,563 |
TOTAL UNIVERSE / BASE RATE |
$95.00/M |
1,974,563 |
12 MONTH BUYERS & RESPONDERS |
+
$10.00/M
|
1,024,387 |
6 MONTH BUYERS & RESPONDERS |
+
$15.00/M
|
506,342 |
3 MONTH BUYERS & RESPONDERS |
+
$20.00/M
|
185,823 |
1 MONTH BUYERS & RESPONDERS |
+
$25.00/M
|
|
FUNDRAISER RATE & RESPONDERS |
$75.00/M
|
|
PUBLISHER RATE & RESPONDERS |
$75.00/M
|
|
Identity theft is a growing issue in America, in 2020 cases doubled from the prior year to 1.4 million. The Identity Theft Protection Buyers & Responders are consumers who want to ensure that their livelihood remains secure and protected and pay an upfront $49.00 enrollment fee.
Demographics
- 60% Female, 40% Male
- 40 average age
- Enrollment Fee $49.00
- Average Income $65k
Responsive prospects for numerous offers targeting Identity Theft Buyers include.
General Merchandise
Financial
Insurance
Memberships
Source – DMS
15% broker commission
|
|
POPULARITY: |
98 |
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
BUYERS, DIRECT RESPONSE, DIRECT MAIL SOLD, COMPILED LISTS |
PRIVACY: |
OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
GENDER: |
40% FEMALE 60% MALE |
SPENDING: |
$49.00 AVERAGE ORDER |
|
1 MONTH HOTLINE |
$25.00/M |
12 MONTH HOTLINE |
$10.00/M |
3 MONTH HOTLINE |
$20.00/M |
6 MONTH HOTLINE |
$15.00/M |
AGE |
$10.00/M |
DONORS |
$10.00/M |
ETHNICITY |
$10.00/M |
GENDER |
$10.00/M |
GEO |
$8.00/M |
LIFESTYLE / INTEREST |
$10.00/M |
PHONE NUMBERS |
$25.00/M |
ADDRESSING |
KEY CODING |
$3.00/M |
EMAIL |
$75.00/F |
FTP |
$75.00/F |
|