|
COUNTS THROUGH 04/15/2025 |
|
|
| 1,974,563 |
TOTAL UNIVERSE / BASE RATE |
$95.00/M |
| 1,974,563 |
12 MONTH BUYERS & RESPONDERS |
+
$10.00/M
|
| 1,024,387 |
6 MONTH BUYERS & RESPONDERS |
+
$15.00/M
|
| 506,342 |
3 MONTH BUYERS & RESPONDERS |
+
$20.00/M
|
| 185,823 |
1 MONTH BUYERS & RESPONDERS |
+
$25.00/M
|
| |
FUNDRAISER RATE & RESPONDERS |
$75.00/M
|
| |
PUBLISHER RATE & RESPONDERS |
$75.00/M
|
|
|
|
Identity theft is a growing issue in America, in 2020 cases doubled from the prior year to 1.4 million. The Identity Theft Protection Buyers & Responders are consumers who want to ensure that their livelihood remains secure and protected and pay an upfront $49.00 enrollment fee.
Demographics
- 60% Female, 40% Male
- 40 average age
- Enrollment Fee $49.00
- Average Income $65k
Responsive prospects for numerous offers targeting Identity Theft Buyers include.
General Merchandise
Financial
Insurance
Memberships
Source – DMS
15% broker commission
|
|
| POPULARITY: |
97 |
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
BUYERS, DIRECT RESPONSE, DIRECT MAIL SOLD, COMPILED LISTS |
| PRIVACY: |
OPT-IN |
| DMA?: |
YES - MEMBER |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
| GENDER: |
40% FEMALE 60% MALE |
| SPENDING: |
$49.00 AVERAGE ORDER |
|
|
| 1 MONTH HOTLINE |
$25.00/M |
| 12 MONTH HOTLINE |
$10.00/M |
| 3 MONTH HOTLINE |
$20.00/M |
| 6 MONTH HOTLINE |
$15.00/M |
| AGE |
$10.00/M |
| DONORS |
$10.00/M |
| ETHNICITY |
$10.00/M |
| GENDER |
$10.00/M |
| GEO |
$8.00/M |
| LIFESTYLE / INTEREST |
$10.00/M |
| PHONE NUMBERS |
$25.00/M |
| ADDRESSING |
| KEY CODING |
$3.00/M |
| EMAIL |
$75.00/F |
| FTP |
$75.00/F |
|