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RVing is hugely popular for Americans, and over 11% of US households own an RV. It gives people the freedom to travel between 20-60% cheaper than a traditional vacation. Taking off in an RV is also growing in popularity among Millennials, with over 15 million of them owning an RV in the US. The recreational vehicle industry brings in over $114 billion to the US economy.
Reach consumers that are in the market for a variety of offers including, insurance, camping, auto memberships, automotive, travel. Passionate about the outdoors, they are responsive to environmental, humane, and historic non-profits.
- Approximately 1 million Americans live in recreational vehicles full-time.
- Over 11% of US households own a recreational vehicle.
- More than 50% of RVers take their pets away with them.
- Over 40 million Americans regularly go RVing, with over 25 million RVing a year.
- 10% of 35-year old’s use a recreational vehicle once a year. They can cost anywhere between $6000 - $500,000.
- RVers spend between 3 – 4 weeks in their recreational vehicle a year.
- Millennials have pushed this industry to record highs in recent years. 38% of the 40 million people who own a recreational vehicle are Millennials.
- There are over 16,000 campgrounds and parking facilities to support public and private RV camping.
Demographics
Average age 42
Gender
65% Male, 35% Female
Average Income
$60k
Responsive prospects for numerous offers targeting RV Owners & Travelers including.
- Insurance
- Travel
- Cooking
- Camping/Outdoor Merchandise
- Consumer Goods & Services
- Fundraising Appeals
Source – Self Reported Survey Data
15% broker commission
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